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Martin Glenn

Motivational Speaker Martin Glenn
  • CEO of the English Football Association (May 2015) after 30 years in FMCG.
  • 30 years in Retail as Leading FMCG brand marketer who has turned around United Biscuits, Birds Eye, PepsiCo and Walkers Crisps.
  • Noted for developing the Walkers Crisps television adverts featuring footballer Gary Lineker.
  • ...

Martin Glenn

Motivational Speaker Martin Glenn
  • CEO of the English Football Association (May 2015) after 30 years in FMCG.
  • 30 years in Retail as Leading FMCG brand marketer who has turned around United Biscuits, Birds Eye, PepsiCo and Walkers Crisps.
  • Noted for developing the Walkers Crisps television adverts featuring footballer Gary Lineker.

Martin Glenn is CEO of the English Football Association a role he took up in May 2015 after over 30 years in FMCG.

He made his mark in Marketing and is one of the few CEOs who made it to General Management via the Marketing route. He strongly believes that more CEOs should have had marketing experience and uses his Presidency of the Marketing Society to advocate this cause.

He has worked both in the UK and continental Europe for large multi-national businesses and has experience of both the corporate world and that of Private Equity owned concerns. In his 15 years at PepsiCo, he drove the tremendous success of Walkers Crisps, which totally transformed the UK market. He was Marketing Director when Walkers signed Gary Lineker to front up one of the UK’s most famous and long running campaigns (launched in 1995).

He led a turnaround at United Biscuits, a Private Equity backed business, culminating in a highly successful sale to Yildiz Holdings of Turkey in December 2014. Martin has served in a non-executive capacity for Leicester City Football Club and Chime Communications. 

Martin Glenn is one of Europe’s leading experts on FMCG and Marketing. He addresses conferences across Europe on his specialism.

Biography

Client Testimonials

"Martin added to the debate on cutting edge strategies and was one of the most highly rated speakers."

Client Testimonials

"Martin added to the debate on cutting edge strategies and was one of the most highly rated speakers."

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Martin Glenn, Group CEO, Birds Eye – Encouraging cross-functional collaboration

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