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Mike Lee

Motivational Speaker Mike Lee
  • How do companies and organisations present and market themselves to achieve growth?
  • Communications expert & strategist behind winning major bids for global sporting events.
  • Helped steer the winning bids for RIO 2016, London 2012 and the 2018 Winter Olympics.
  • ...

Mike Lee

Motivational Speaker Mike Lee
  • How do companies and organisations present and market themselves to achieve growth?
  • Communications expert & strategist behind winning major bids for global sporting events.
  • Helped steer the winning bids for RIO 2016, London 2012 and the 2018 Winter Olympics.

Mike Lee is a strategic communications specialist most recently noted for his role in helping steer the successful London 2012 Olympic bid team to victory. More recently Mike was also the lead adviser to the successful Brazil bid team for the 2016 Games. Following the double Olympics success Mike has returned as Chairman of VERO one of the UK’s leading sport business and brand strategy agencies  which he launched in 2006.

He was Director of Communications and Public Affairs for European football’s governing body, UEFA 2000-2004 and media and political strategist for the English Premier League 1994-2000. Mike was most recently a senior consultant to the winning Qatar 2022 FIFA World Cup and PyeongChang 2018 Winter Games bids, and played a similar role with the successful Rio 2016 Olympic bid and the International Rugby Board (IRB) in their campaign for the inclusion of Rugby in the Olympic Programme.

VERO specialises in the business of sport and has advised many organisations in a variety of sectors in the UK and internationally. Current clients include Rio 2016, the IRB, the Buenos Aires 2018 Youth Olympic Games bid, the Qatar Olympic Committee, UK Sport, the World Squash Federation, the International Centre for Sport Security and Prestige Ticketing (London 2012’s official hospitality partner).

In presentations Lee tells the inside story of the ups and downs of the two-year campaign to secure the Olympics. He explains the strategy that enabled London to grasp victory from the long term favourite Paris, including a targeted use of heavyweight supporters. Lee sets out how organisations can best go about creating their own engaging narrative and remain on the front foot when under fire. He speaks about the importance of brand  in modern day communication and how to deliver the story you want the world to hear.

Biography

Client Testimonials

"If your a company or organisation looking to grow then learn effective PR and Communications Strategy from the expert behind the current and last 3 winning Olympic Games bids."

Client Testimonials

"If your a company or organisation looking to grow then learn effective PR and Communications Strategy from the expert behind the current and last 3 winning Olympic Games bids."

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Video

Mike Lee, o consultor do COB

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