‘Doctor Data’: Thought leader, data analytics expert, and bestselling author
Europe
Germany
Dr. Alexander Borek, a data executive, thought leader, and bestselling author, is the Head of Data at Zalando. He runs a central tech department that focuses on BI, data platforms, and ML.
Often referred to as ‘Doctor Data’, Alexander Borek has, throughout his career, helped over thirty organisations across Europe advance on their data and AI journey. He co-leads the Zalando Data Foundation which consists of a tech team of 130 people and drives the Zalando Group’s data analytics and data mesh transformation process. The Zalando Group is Europe’s largest online fashion retailer.
Alexander Borek led the data and platform strategy at Volkswagen Group before joining Zalando. He served as the company’s Global Head of Data, Analytics, and AI and deployed machine learning algorithms across different continents. He also advises various Fortune 500 companies at the board level and has served as a consultant at IBM and Gartner.
A bestselling author and co-author, Alexander Borek holds a doctorate in engineering from the University of Cambridge in data quality risk management. He has industry experience in IT, manufacturing, energy, transport, retail, consumer products, finance, the automotive industry, and the fashion industry.
A sought-after, engaging conference speaker, Alexander Borek has vast experience in applying the various aspects of data to numerous industries. He lives in Germany and is fluent in German, English, and Polish. He has a limited working proficiency in French and an elementary proficiency in Spanish.
“During my time with the Group Digitalization Department at VW, Alex served as the Head of Smart Data and Analytics. He managed it from the start outstandingly well, to grow the visibility of the importance of data management up to the board of the Group. Alex pushed the digital transformation of VW with a successful creation and implementation of strategic initiative as well as practical data projects across brands and departments. In my experience, Alex is an exceptional data expert, a great communicator, and an experienced implementation-oriented strategist.During my time with the Group Digitalization Department at VW, Alex served as the Head of Smart Data and Analytics. He managed it from the start outstandingly well, to grow the visibility of the importance of data management up to the board of the Group. Alex pushed the digital transformation of VW with a successful creation and implementation of strategic initiative as well as practical data projects across brands and departments. In my experience, Alex is an exceptional data expert, a great communicator, and an experienced implementation-oriented strategist.”
“I recommend Alex as an engaging and very knowledgable speaker. I had the pleasure to introduce him at Data Insight Leaders Summit 2017. Alex is academically well qualified to talk on Data & Management Science. But unlike many technical boffins you may find at conferences, Alex is an articulate business leader. He shares relevant examples and management advice on data science applications and influencing wider culture. If you are running an event for senior analytics leaders, then I strongly recommend Alex as a speaker.I recommend Alex as an engaging and very knowledgable speaker. I had the pleasure to introduce him at Data Insight Leaders Summit 2017. Alex is academically well qualified to talk on Data & Management Science. But unlike many technical boffins you may find at conferences, Alex is an articulate business leader. He shares relevant examples and management advice on data science applications and influencing wider culture. If you are running an event for senior analytics leaders, then I strongly recommend Alex as a speaker.”
“Alex, I really enjoyed working with you shaping the data driven digital agenda for many European clients in 2014. Your hands-on capabilities in analytics combined with your strategic thinking about the value data can create for companies in different industries was instrumental for client satisfaction and our team's success. Alex, I really enjoyed working with you shaping the data driven digital agenda for many European clients in 2014. Your hands-on capabilities in analytics combined with your strategic thinking about the value data can create for companies in different industries was instrumental for client satisfaction and our team's success.”
“Alex is one of the best students I've come across. He made a breakthrough contribution to information management through his research. Alex’s work has been widely applauded by both the academic as well as the industrial community. He has lead the publication of a book on the topic (ISBN: 9780124055476), which has received positive reviews from practitioners. All throughout the period of his research here at Cambridge, Alex has impressed me with his hard work, commitment meticulous approach, attention to detail, and most importantly an infectious enthusiasm! He will be a great asset to any organisation!Alex is one of the best students I've come across. He made a breakthrough contribution to information management through his research. Alex’s work has been widely applauded by both the academic as well as the industrial community. He has lead the publication of a book on the topic (ISBN: 9780124055476), which has received positive reviews from practitioners. All throughout the period of his research here at Cambridge, Alex has impressed me with his hard work, commitment meticulous approach, attention to detail, and most importantly an infectious enthusiasm! He will be a great asset to any organisation!”
“I was an IBM internal client of Dr. Borek’s in 2013. Any company with a large distribution channel faces data challenges supporting sales of products and services through value-added resellers, such sales being once (sometimes twice) removed from the original manufacturer’s sales organization. We typically sell to the IBM Business Partner (BP) who in turn sells to the client generating all manner of sales data IBM never sees. I engaged Dr. Borek’s services to help my team find new ways to analyze a vast trove of internal data on sales to BPs and create actionable intelligence for the IBM channel sales team. The data analytic tools (especially IBM SPSS) and fresh perspective Dr. Borek brought to the engagement generated immediate insights about our high and low performing partners and our manner of interacting with them. With the learning gained we continue to expand the model generating new insights in his absence. Alex is a collaborator and thought leader I’d work with again any time.”
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