Alicia Tillman

Alicia Tillman

• Former SAP Chief Marketing Officer responsible for marketing and brand recognition creation and acceleration
• Four-time Forbes Most Influential CMO in the World recipient
• Top Global CMO and Brand Transformation Expert

Alicia Tillman is a globally recognized marketing leader with over 20 years of experience in brand transformation, marketing strategy, and executive leadership. A four-time Forbes Most Influential CMO in the World recipient, she has played a pivotal role in driving growth and market positioning for some of the world’s most iconic brands.

Currently, Tillman is the Chief Marketing Officer of Delta Air Lines and a key member of the Delta Leadership Committee, where she leads the company’s brand and marketing strategy on a global scale.

Tillman’s expertise spans B2B and B2C marketing, with a track record of accelerating brand growth and leading businesses through complex transformations. Chief Marketing Officer, SAP – Spearheaded SAP’s global marketing strategy, positioning the brand as a thought leader and innovator in enterprise technology. Chief Revenue Officer, Capitolis – Led revenue strategy for the fintech company recognized as one of Fast Company’s Most Innovative Companies. American Express – 11 years in leadership roles, overseeing marketing, public affairs, and business services for the travel division. Her ability to navigate brands through volatility—including during a global pandemic—makes her an in-demand marketing, leadership, and brand transformation speaker.

Tillman’s marketing credentials include leadership experience as the Global Chief Marketing Officer at SAP and an 11-year tenure at American Express, where she led the travel division’s Marketing, Public Affairs and Business Services. Most recently, she was Chief Revenue Officer of Capitolis, a leading fintech company and one of Fast Company’s Most Innovative Companies.

With a unique mix of high-level B2B and B2C marketing, operating executive expertise, and board governance, she is an agile innovator with a track record as an inspiring leader who champions her teams, leading brands through incredible periods of marketplace volatility and change, including a global pandemic. As a testament to her success,

Tillman holds a bachelor’s degree in marketing and mass communication from Lycoming College. She also graduated from the Chief Marketing Officer program at The Kellogg School of Management. Tillman is a board member of Gates Industrial Corporation and RainFocus, as well as a board trustee and chair of the education committee for The Hun School of Princeton. Forbes has named her one of the Most Influential CMOs in the World.

Alicia Tillman has received numerous honours during her career. Amongst these, she includes the American Express Chairman’s Award for Innovation (twice), the Chairman’s Award for Exemplary Performance, a Hall of Femme recipient from Direct Marketing News in 2016, and as one of the 25 leading global marketers by The Internationalist. Alicia Tillman has also been profiled in numerous media, including the Travel Trade Gazette Business, a leading European trade journal.

Alicia Tillman – Speaking Topics

Alicia Tillman, a marketing strategy and branding expert, is a speaker with a dynamic presentation style. Alicia Tillman is an engaging and insightful keynote speaker, bringing real-world experience from global brands to inspire leaders, marketers, and businesses worldwide.

• Brand Transformation & Market Positioning – How to build and sustain a world-class brand in a competitive landscape.
• Marketing Innovation & Strategy – Lessons from leading some of the world’s most influential brands.
• Leadership in Times of Change – Insights on resilience, agility, and innovation in the face of market disruptions.
• Customer-Centric Growth Strategies – How to create impactful customer experiences that drive long-term success.
• Sales
• Digital Transformation in public and private companies

Book Alicia Tillman for Your Event
Alicia Tillman is an engaging and insightful keynote speaker, bringing real-world experience from global brands to inspire leaders, marketers, and businesses worldwide.

To book Alicia Tillman for your event, contact Promotivate Speakers Agency.