Multi-lingual Digital Marketing Expert from L’Oreal & Tinder South America
Andrea Iorio is a digital transformation, leadership, and innovation expert with over ten years of experience working in multinational tech companies. An Italian by birth, he served as L’Oréal Brazil’s Chief Digital Officer (CDO) of the company’s Professional Products division while also a member of the Division’s Executive committee.
While still working for L’Oréal, he launched and headed Tinder in Brazil. His focus was to officially launch the product there as well as in other Latin American companies. Although starting as Marketing Director and making Brazil the #2 Tinder market in the world, he took on the role of Country Manager in 2017. His position sees him manage the operations in Brazil and Latin America. He manages both an internal team and external agencies to improve Tinder’s performance. This includes growth, brand perception, and revenue. In this regard, Andrea Iorio has succeeded in securing Tinder as the top-grossing app in the Brazilian App Store in 2017.
These days Andrea Iorio is known as a writer, MBA professor at Fundação Dom Cabral in Brazil, a bestselling author, and a sought-after keynote speaker with thousands of LinkedIn followers. He also has a podcast, Metanoia Lab, one of the top 100 most listened to podcasts in business in Brazil. In it, he promotes the development of both professionals and businesses from different sectors.
With regards to his education, Andrea Iorio graduated in Economics from Bocconi University in Milan, Italy, and holds a Master of Arts in International Relations from John Hopkins University In Washington, USA.
As a keynote speaker, Andrea Iorio’s energy-filled presentations share thoughts and insights about business at the intersection of technology, philosophy, and neuroscience. He lives in Brazil and is fluent in English, Portuguese, Spanish, Italian, and French
Using references from Tinder and other successful businesses, the speaker reveals how the platform has made it to the top of the most downloaded apps, following 3 steps that underlie a virtuous circle he innovatively defines as “Invisible Marketing” – well different from traditional growth and marketing strategies. They are:
Think different. In this lecture on digital transformation, the speaker defragments, at first, the need, for companies and employees, to let go of old habits and customs. From this, Andrea discusses the fundamental competencies for professionals and all those who want to be protagonists of this transformation from the following points:
“Andrea is a 'pushing-forward' leader. He is the kind of client who knows how to boost any creative process, giving freedom to creators and respecting your knowledges and experiences. He gives confidence and promote a great environment to innovation. Besides it, he has the pulse for new business. Kind of guy who makes you feel a little bit better even after a short conversation.”
“Andrea is great with people and to people around him. Working with him you can always expect a high level of determination and results. Andrea is an true entrepreneur everyone should be around to learn, grow, and succeed.”
“Andrea is more than I highly-skilled and versatile professional, he is in essence a go-getter and a curious soul. Whether you need to design a go-to-market strategy, negotiate a world-wide partnership or have an insightful conversation about the state-of-art technologies, you can count on him. Andrea’s life trajectory is inspiring and a proof of his constant desire to expand his horizons. I’m always impressed by his ability to captivate people and the energy he brings to the table.”
“Andrea é um dos líderes mais inspiradores que conheço. Não apenas pela sensibilidade humana que o torna acessível, mentor de muitas pessoas (geridas ou não por ele) e incentivador de ideias, mas também pelo seu conhecimento do universo digital e de marketing, vontade incessante de aprender e curiosidade. Todos esses fatores me fazem ser eternamente grata pela nossa troca profissional e pessoal!”
“Visionário, corajoso e à frente do seu tempo, estes são só alguns adjetivos para ilustrar uma pessoa que transcende as habilidades profissionais. O Andrea é o tipo de pessoa que você quer ter por perto. Enxerga além do que os olhos conseguem ver, aplicando seus conhecimentos nos negócios mas também no desenvolvimento humano apoiado na transformação digital. Não é por acaso que esse italiano, que já tem um pouco de sangue brasileiro, vem construindo uma trajetória de sucesso e inspirando as pessoas por onde ele passa.”