Antonio Paraiso

• Expert in luxury, marketing, and innovation
• Passionate about customer service
• Relationship builder and non-mainstream thinker
• A detail-orientated person with a passion for cultural diversity

Antonio Paraiso holds a degree in Business Management from the University of Porto, and an Executive MBA from Porto Business School. A marketing consultant and conference speaker, Antonio offers specialised consulting and executive training services in the fields of luxury and strategic marketing, premium positioning, and innovation.

Antonio is well-versed in the international business environment and has worked as in International Sales Director for over 19 years. During this period he has traveled the globe, developing a vast experience in sales and negotiation. Amongst the areas visited he includes Europe, Latin America, the United States, the Middle East, Russia, Australia, and Japan.

Besides his two business degrees, Antonio, who besides living and studying Spain, has also lived and studied in London where he obtained his Diploma in International Trade and Distribution at the London School of Foreign Trade. He also completed the Luxury Strategic Management Advanced Programme at Spain’s IE Business School in Madrid. This school is considered to be Europe’s top business school, according to the Financial Times.

Besides his speaking engagements and consulting services, Antonio Paraiso is also a regular contributor to the media, with his contributions published in, amongst others, Marketeer, a prestigious Portuguese marketing magazine and MAX Luxury Blog in Brazil.

Antonio has also lectured at the University of Porto, covering the topic of International Marketing, and been involved in executive training to various high-profile brands. Amongst these clients, he includes Oracle, Gant, Toyota, Leica, Oracle, Grohe, and Lexus, amongst many others.

Antonio Paraiso – Speaker

Antonio Paraiso, in his capacity as a speaker, regularly attends conferences such as the World Innovation Forum, Marketing and Sales World Forum, World Business Forum, and ExpoManagement. An enthusiastic communicator, he has also addressed conferences for the likes of TEDx, LOEWE, Deloitte, and L’Oreal, to name but a few.

Speaking Topics

• The Fascination of Luxury – 2 hour-talk about the attributes and paradoxes of luxury that make it so magical and fascinating
• Luxtech: new technologies in luxury brands – 1 hour-talk about how luxury and premium businesses can develop a digital strategy to better communicate with their target audiences and attract new business.
• Creative Liaisons: creativity in the luxury world – 1 hour-talk about creativity in the luxury business and the respective sources of inspiration
• Charm: antidote for the democratization of luxury – 1 to 2 hour-talk + debate on the importance of intangibility in the luxury business and how behaviour from those working at the company could be the true competitive advantage of the business
• Working Hollywood-style – 1 hour-talk followed by a debate on new trends in the labour market and the future of work, in the corporate world
• The 5 Finger Model – 2 hour-talk on key drivers of change, to shake up your business when it is stagnated, followed by Q&A. Presentation of the new 5-step model, created by myself. Excel worksheet tool will be offered to participants.
• Innovation: helmets for homing pigeons? – ½ day-seminar (passive participants) or 1 day-workshop (active participants) on business model innovation, and mental elasticity, discussing practical techniques + real-case examples of companies
• How do you see the world? Food for thought – 1 to 2 hour-talk with updated data, statistics and facts on the economic development of different counties and regions of the world, as food for thought to uncover opportunities