Bonin Bough

Bonin Bough

• One of the foremost-awarded marketing executives in the world,
• The host of CNBC’s Cleveland Hustles
• Co-Founder & Chief Strategy Officer, Group Black
• Youngest C-suite executive in a Fortune 50 company
• Spearheaded some of the largest ever global marketing campaigns
• The best-selling author of ‘Txt Me (646) 759-1837: Your Phone Has Changed Your Life. Let’s Talk about It’

Bonin Bough has over 15 years of experience covering all aspects of marketing. This experience incorporates digital marketing, strategic planning, and project execution, to leading and building global digital marketing practices within both agencies and on the clients’ side of the marketing spectrum. Amongst his successful campaigns, he includes Gatorade Mission Control – the industry’s first model for real-time marketing and PepsiCo 10, a worldwide digital innovation programme.

Bough is one of the youngest C-suite executives in a Fortune 50 company. He has also steered some of the industry’s largest advertising campaigns spanning digital, mobile, print, and television, as well as seeing to the introduction of the first ever 3D printed food product, i.e. the real-time 3D printed Oreo.

During his time as Chief Media and eCommerce Officer at Mondelēz International, a company formerly known as Kraft Foods, he created some of the most highly successful marketing programs for  Twitter, YouTube, Facebook, NBC, Fox Paramount Films and ABC, amongst many others. He also fostered partnerships with budding startups, amongst them Foursquare, BuzzFeed, and Instagram. Before working with Mondelēz International, Bonin Bough led highly successful digital marketing campaigns for Weber Shandwick, PepsiCo, and Ruder Finn Interactive.

Considered by his peers to be one of the globe’s top marketers, Bonin Bough has been on the receiving end of numerous awards and accolades. Amongst these he counts “Mobile Marketer of the Year” by the MMA, being listed in Fortune Magazine’s “40 under 40”, his induction into the American Advertising Federation’s Advertising Hall of Achievement, making The Adweek 50 and PRWeek Power List, and being listed in Fast Company’s “100 Most Creative People in Business.

Besides his success as a marketing genius, Bonin Bough is also a published author. His book, ‘Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It,’ covers such aspects as why consumers have more control of their spending habits, the role of mobile phones in language use, why parents should take time away from their phones, the evolution of relationships and politicians, the role of cell phones and your interactions with your surroundings, and how mobile devices can monitor and enhance your personal health.

Bonin Bough – Speaker

Bonin Bough, as a speaker, touches on aspects such as his unique perspectives with regards to social media marketing, staying relevant in business, consumer engagement, brand marketing, using tech to further your business results, as well as how tech can help you maintain and even improve your overall health and wellbeing. In recent times with the focus on corporate diversity, Bonin has added to his topics.  Here is his CNN interview about how ‘black lives matter in relation to corporate diversity and brand marketing’.

Speaking Topics

• HACKONOMY: How do you create value by breaking things? In this hour-long* keynote presentation, I take your audience on a journey to discover how they can hack their business, their way of doing things, and ultimately themselves. Most think that the word “hacker” sounds negative, but not all hackers are bad. Instead, hackers and hack-thinking are the sources of a monumental, positive shift in business, technology, startups and culture all over the world. Hackers can create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.” A new hacking economy – or “hackonomy” – is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious parts of human life, like dating. And, of course, the hackonomy has a huge impact on marketing.

• TRANSFORMING TALENT: Talent is the single most important determinant for success. In this keynote, I share my experiences from launching the world’s first talent accelerator and help your audience realize their potential, utilize their strengths, and ultimately to catapult their career. I guarantee a truly life-changing experience!

• CREATING BUSINESS ROCKSTARS: How do you transform traditional formats into breakthrough communications experiences? In this keynote, I share the latest experience-marketing tools and the looming trends modern communicators must embrace to engage today’s customers. You’ll hear innovative ideas and learn a new methodology guaranteed to take your visions for greater reach and ROI from fantasy to reality.

• BUSINESS TRANSFORMATION: What can large brands teach small start-ups? In this presentation, I share my experience from working with ten small businesses during my time as the host of CNBC’s Cleveland Hustles. Find out the real stories behind the businesses featured on the hit show and inspire your attendees to apply these same growth-hacking techniques to their own brands.

DIVERSITY & INCLUSION