Bonin Bough has over 15 years of experience covering all aspects of marketing. This experience incorporates digital marketing, strategic planning, and project execution, to leading and building global digital marketing practices within both agencies and on the clients’ side of the marketing spectrum. Amongst his successful campaigns, he includes Gatorade Mission Control – the industry’s first model for real-time marketing and PepsiCo 10, a worldwide digital innovation programme.
Bough is one of the youngest C-suite executives in a Fortune 50 company. He has also steered some of the industry’s largest advertising campaigns spanning digital, mobile, print, and television, as well as seeing to the introduction of the first ever 3D printed food product, i.e. the real-time 3D printed Oreo.
During his time as Chief Media and eCommerce Officer at Mondelēz International, a company formerly known as Kraft Foods, he created some of the most highly successful marketing programs for Twitter, YouTube, Facebook, NBC, Fox Paramount Films and ABC, amongst many others. He also fostered partnerships with budding startups, amongst them Foursquare, BuzzFeed, and Instagram. Before working with Mondelēz International, Bonin Bough led highly successful digital marketing campaigns for Weber Shandwick, PepsiCo, and Ruder Finn Interactive.
Considered by his peers to be one of the globe’s top marketers, Bonin Bough has been on the receiving end of numerous awards and accolades. Amongst these he counts “Mobile Marketer of the Year” by the MMA, being listed in Fortune Magazine’s “40 under 40”, his induction into the American Advertising Federation’s Advertising Hall of Achievement, making The Adweek 50 and PRWeek Power List, and being listed in Fast Company’s “100 Most Creative People in Business.
Besides his success as a marketing genius, Bonin Bough is also a published author. His book, ‘Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It,’ covers such aspects as why consumers have more control of their spending habits, the role of mobile phones in language use, why parents should take time away from their phones, the evolution of relationships and politicians, the role of cell phones and your interactions with your surroundings, and how mobile devices can monitor and enhance your personal health.
Bonin Bough, as a speaker, touches on aspects such as his unique perspectives with regards to social media marketing, staying relevant in business, consumer engagement, brand marketing, using tech to further your business results, as well as how tech can help you maintain and even improve your overall health and wellbeing. In recent times with the focus on corporate diversity, Bonin has added to his topics. Here is his CNN interview about how ‘black lives matter in relation to corporate diversity and brand marketing’.
DIVERSITY & INCLUSION
“Bonin Bough is tremendously passionate about social media and all things digital. It is impossible to listen to him speak without getting caught up in enthusiasm and smarts he brings to the table every day. I found him to be an inspiring human being every day i worked with him over the two years he spent at Weber Shandwick.”
“Bonin’s a creative, strategic thinker who brings practical solutions and a business mind to the digital world. He never saw a client challenge that couldn’t be tackled, and he worked across all regions and p&l’s to bring success to the agency. He’s a real team player, who contributed to the growth and prestige of the team by pushing the envelope with creative thinking and passion for excellent work.”
“Bonin is a force of nature. More than likely you have heard about his pioneering digital engagement campaigns for Pepsico and Mondelez. You may have seen him featured on the pages of industry trades or in action on the streets of Austin @ SXSW. His new show on CNBC, The Cleveland Hustle, is inspiring entrepreneurs in Ohio and beyond. A true rockstar from Cleveland to Cannes, Bonin has been on the forefront of the digital revolution from the beginning. Smart, successful and connected, Bonin has the pulse on what's next. Those that know Bonin well can also attest to his generosity, commitment to mentorship and a deep belief that anything is possible. Bonin brought me into the world of PR and has been a guide ever since. As a co-author, a client and a friend, Bonin has made a difference in my life, and in the lives of many.”