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Cate Trotter

Cate Trotter

Influential retail expert and driving innovation to create world-leading retail ecosystems for global brands


Europe

United Kingdom

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Ecosystems Entrepreneurship Future Trends Retail Sales, Marketing & Customer Service Sustainable Growth

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Cate Trotter is the founder and Head of Trends at Insider Trends. An expert in retail, current trends, and technology, she has helped major brands such as Facebook, Nike, Chanel, Galeries Lafayette, PVH, Swarovski, Samsung, Mercedes-Benz, Puig, Johnson & Johnson, Levi’s and EE innovate and create world-leading retail ecosystems.

Cate frequently works with senior team members – including Unilever’s CEO, the General Manager of L’Oreal France, Mega Image’s CEO, Clarks’ Managing Director, Tom Tailor’s CEO, Carrefour’s Chief Operations Officer and the board of Hugo Boss.

As an entrepreneur, Cate Trotter set up two very successful business while still in her twenties. She was named a Future 100 and Startup 100 entrepreneur because of this. She has also been quoted by Forbes magazine on multiple occasions and is a RetailWire Brain Trust expert. Vend ranked her as the world’s 26th most influential person in retail, while LinkedIn named her as one of the top 15 most listened to professionals in the UK.

“As the rate of change accelerates, so does the speed of business. To keep up, it’s no longer enough to learn from competitors’ successes – organisations have to experiment and learn from their own mistakes.” – Cate Trotter

“Technology for its own sake adds nothing. Technology is only ever useful when it is used to satisfy human need in better ways.”

Cate Trotter is a seasoned, experienced speaker who regularly addresses audiences across the globe. Places Cate spoken in during the last twelve months include London, Paris, Amsterdam, Berlin, Stockholm, Oslo, Lapland, Reykjavik, New York, Mexico City, Lima, Bogota, Guatemala City, Tegucigalpa, Managua, Frankfurt, Antwerp, Barcelona, Brussels, and Bucharest.

Cate Trotter – Speaker

She is a very experienced speaker, regularly making keynote presentations to audiences of up to 1,200 people. In the past 12 months, she has presented in almost every European country, plus Dubai, Colombia, Chile, Florida, Chicago and New York.

Cate Trotter, with regards to her speaking style, manages to combine unique, powerful insights with solid data, presenting them in a no-nonsense way. Using inspirational case studies, she shows her audiences how to tap into these powerful trends and get ahead. Drawing on her own personal connections and interviews with retail innovators and first-hand experiences, Cate Trotter presents her audiences with fresh perspectives that both challenge and enlighten her audiences.

Speaking Topics

Each of Cate’s presentations is developed according to the client’s brief, interests, themes and challenges. This means each presentation provides as much value, insight and impact as possible.

Sample themes are below – other topics around innovation, the future of retail or the future of business can also be booked.

Any presentation can be followed by a workshop, helping groups turn trends and insights into an action plan that will work for their business. The value from these actions means that Kate likes clients to know that the session will pay for itself many times over.

  • “Very interesting and presented very clearly – thanks for a great presentation.”

    Carrie Webb, Creative Director, Paperspace Design

    • Cate Trotter “Very interesting and presented very clearly – thanks for a great presentation.”
    5 / 5

  • We loved Cate’s energy and confidence! The session had a good balance between being informative and fun. I’d recommend Insider Trends to businesses embarking on a digital journey, which often calls for business transformation and change from tradition.”

    Imran Choudhary, Retail Commerce Lead, IBM

    • Cate Trotter We loved Cate’s energy and confidence! The session had a good balance between being informative and fun. I’d recommend Insider Trends to businesses embarking on a digital journey, which often calls for business transformation and change from tradition.”
    5 / 5

  • “Very good presentation – one of the best in years. Thank you.”

    Jamie Smalley, Managing Director, RunBreeze

    • Cate Trotter “Very good presentation – one of the best in years. Thank you.”
    5 / 5

  • “Being able to stay ahead of the game and identify future innovations has been incredibly valuable. With a relaxed style and presentations jam-packed with relevant and new facts, stats and ideas, we would highly recommend Insider Trends to any forward-thinking organisation.”

    Clare Harris, Business Engagement Manager, The British Library

    • Cate Trotter “Being able to stay ahead of the game and identify future innovations has been incredibly valuable. With a relaxed style and presentations jam-packed with relevant and new facts, stats and ideas, we would highly recommend Insider Trends to any forward-thinking organisation.”
    5 / 5

  • “We enjoyed Cate’s dynamism and, of course, professionalism. My team was very happy with the session, I heard that it has been a very long time since they had such level of performance.”

    Chanel, France

    • Cate Trotter “We enjoyed Cate’s dynamism and, of course, professionalism. My team was very happy with the session, I heard that it has been a very long time since they had such level of performance.”
    5 / 5

  • “It was so great to hear you speak. Your presentation was very thought-provoking and inspiring. My colleague and I had a good follow-up conversation about it afterwards. I like the way you present, it’s very clear, there’s solid information, and you bring your personality in. We could have listened to you for much longer. Thank you!!”

    Michael Krueger, Senior Design Manager, Bultmann Design Works, Bremen

    • Cate Trotter “It was so great to hear you speak. Your presentation was very thought-provoking and inspiring. My colleague and I had a good follow-up conversation about it afterwards. I like the way you present, it’s very clear, there’s solid information, and you bring your personality in. We could have listened to you for much longer. Thank you!!”
    5 / 5

  • “The final presentation left the movers and shakers of the retail industry with something very interesting to mull over for the weeks and months to come. I’m very fond of Cate’s way of working, which is to gently reinforce her hypotheses through an accumulation of case studies and examples. Her slides were something to behold, they made you want to visit every store or try every app she mentioned. She refers to herself as “the 26th most influential person in retail” but you’d to be hard put to imagine that there are 25 more engaging and delightful thinkers or presenters out there.”

    Mike Butler, Director, McDonald Butler Associates

    • Cate Trotter “The final presentation left the movers and shakers of the retail industry with something very interesting to mull over for the weeks and months to come. I’m very fond of Cate’s way of working, which is to gently reinforce her hypotheses through an accumulation of case studies and examples. Her slides were something to behold, they made you want to visit every store or try every app she mentioned. She refers to herself as “the 26th most influential person in retail” but you’d to be hard put to imagine that there are 25 more engaging and delightful thinkers or presenters out there.”
    5 / 5

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