Catherine Barba is a New York-based French entrepreneur and a leading figure in digital retail. She started her career in 1995 as an intern at Technip in the United States. While working there, she developed an interest in the Web and upon graduating, headed the OMD’s internet department until 1999.
Following that, she dabbled in entrepreneurship and set up CashStore, an internet shopping company. It grew to have 500,000 users and 1200 e-Business partner sites before Catherine sold it to Plebicom. She did not stop there. In 2011, she developed Malinea, a digital commerce consultancy which she then sold to vente.privee.com
Catherine Barba is also ready to help others enter the market. In September 2012, she established the Catherine Barba Group, through which she helps retailing startups enter the digital market. The entrepreneur also invests in promising technological startups.
In her words, “When we surround ourselves with different people, experiences, and profiles, we will be even better able to invent tomorrow.”
That’s not all, Catherine Barba understands the social issues surrounding women in technology and supports them in their field. She has even contributed to events such as La Journée de la Femme Digitale (Digital Women Day). For her efforts, Catherine was the Legion d’Honneur by Marlene Schiappa, French Minister of State for Gender Equality. Little wonder then, that in 2015 and 2016, Catherine Barba was named as one of 50 most influential figures in Europe’s digital economy. She has received “Femme en Or” award in 2011, “Alumni of the Year ESCP Europe” award in 2012, and “Knight of the National Order of Meritin” award in 2012 for her contribution to flourishing digital retail in France.
Catherine Barba is a speaker for the digital revolution and an expert in Omni-channel retail and digital retail. She knows how to engage her audience whether they be the students, businessmen, employees, or others. She has a grip on her subject matter. The way she communicates the key to incorporate digital marketing in their business, makes her stand out from the crowd.
Catherine presents fluently in French, German, Italian, Spanish, and English and is available for both live and virtual speaking requirements.
Catherine is an early pioneer in Europe’s Internet landscape, I enjoyed so much working with her, she has the enthusiasm and energy to listen, understand, educate, transfer necessary know-how. I would enjoy working with her again, I hope you will.
In 2010 and 2011, we were launching a major residential / consumer marketing campaign in several key European countries, and we needed help developing the digital & social media strategy for that campaign (note: at that time, Schneider Electric was not as mature as we are now on those topics). With years of expertise in e-commerce, digital lead generation & consumer engagement, Catherine was exactly the independent expert we needed. She helped us design the tools, define KPIs & budgets, and served as our coach along the way. Frankly, without Catherine we would not have been able to achieve 1/2 of our results. She combines hard-earned expertise in the hyper-competitive e-commerce business with a personal passion for success & speed.