Denise Lee Yohn

Denise Lee Yohn

• Expert in achieving brand leadership
• Influential bestselling author on business and branding
• Serves on various boards and received multiple honours and awards
• Enjoys hiking, flying a helicopter, and dancing with a professional ballet company

Denise Lee Yohn is a leading brand leadership expert. An influential bestselling author, she has authored several books that have received raving reviews. She enjoys the challenges regarding out-of-the-box thinking to gain brand leadership.

A regular contributor to various magazines like the Harvard Business Review and Forbes, Denise Lee Yohn is a sought-after writer for various publications. Her articles have appeared in, amongst many others, Entrepreneur, Seeking Alpha, and QSR Magazine. Her expert view on hot business topics has seen her appear in various news media. These include The Wall Street Journal, The New York Times, and CNBC.

Denise Lee Yohn cultivated her unique approach to brand building by holding several high-level positions in advertising and marketing. She served as Burger King and Land Rover’s chief strategist. She was also the marketing leader at Unilever and served as an analyst of Jack in the Box restaurants and Spiegel catalogs. At Sony Electronic Inc., Denise Lee Yohn headed the company’s first band office. Her time there saw her the recipient of various corporate awards as brand and strategy vice president and general manager.

Denise Lee Yohn started serving her clients as an independent consulting partner in 2004.

Her work with some of the world’s most prestigious organisations has seen Denise Lee Yohn awarded various awards and accolades from, amongst others, the American Marketing Association, HOW Magazine, Sony Corporation, Sony Electronics Inc., and the Financial Communications Society.

When not consulting, writing, or speaking, Denise Lee Yohn serves as the Founding Director of Faith & Work Journey. She is also a board member or serves on the advisory board of Cameron House, the Millennium Alliance, and the World Brand Congress. She is also one of CONNECT’s Most Innovative New Product Awards finalist selection committee members and a TEDxSanDiego brand director.

Regarding her free time, Denise Lee Yohn has hiked to the Everest Base Camp, dances with a professional ballet company, and flies a helicopter.

Denise Lee Yohn – Speaker

Her expertise and personal approach have seen Denise Lee Yong become an in-demand speaker. She inspires business leaders to build great brands and exceptional organisations. Amongst her many audiences, she includes various conferences such as TEDx, The Art of Marketing, Sustainable Brands, and the Consumer Electronics Show. She has also addressed corporate events for NFL, Facebook, Lexus, and various others. She lives in the USA and presents in English.

Speaking Topics

• Brand Leadership: How to Build a Rock Star Brand: You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans or see a line of people camping out to catch the newest smartphone release. Denise shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with executives from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.
• The FUSION Formula: Brand + Culture = Results: Forget everything you think you know about workplace culture! You do not need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organisation and a valuable brand.
• Ignite Experience: Fuse CX and EX to Drive Your Growth: Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.
• Extraordinary Experiences: How to Win Customers’ Hearts and Dollars: How do some companies break through the clutter; compete with bigger, better-resourced competitors, and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.
• What Great Salespeople: Do If you are worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise shows you that great salespeople do what great brands do. She explains how to innovate – not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You will be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists – and how you too can win the new sales game.
• Ready & Resilient: Leadership For Now & Next — how to navigate the way work and business have changed and lead your organisation to greatness
• Employee Experience Disrupted: The New Rules for Workforce Engagement — how to ensure your workforce is engaged and productive today and ready for tomorrow
• Brand Leadership: How to Breakthrough, Blaze New Trails, and Build a Great Brand — how to achieve brand leadership in today’s competitive markets