Denise Lee Yohn is a leading brand leadership expert. An influential bestselling author, she has authored several books that have received raving reviews. She enjoys the challenges regarding out-of-the-box thinking to gain brand leadership.
A regular contributor to various magazines like the Harvard Business Review and Forbes, Denise Lee Yohn is a sought-after writer for various publications. Her articles have appeared in, amongst many others, Entrepreneur, Seeking Alpha, and QSR Magazine. Her expert view on hot business topics has seen her appear in various news media. These include The Wall Street Journal, The New York Times, and CNBC.
Denise Lee Yohn cultivated her unique approach to brand building by holding several high-level positions in advertising and marketing. She served as Burger King and Land Rover’s chief strategist. She was also the marketing leader at Unilever and served as an analyst of Jack in the Box restaurants and Spiegel catalogs. At Sony Electronic Inc., Denise Lee Yohn headed the company’s first band office. Her time there saw her the recipient of various corporate awards as brand and strategy vice president and general manager.
Denise Lee Yohn started serving her clients as an independent consulting partner in 2004.
Her work with some of the world’s most prestigious organisations has seen Denise Lee Yohn awarded various awards and accolades from, amongst others, the American Marketing Association, HOW Magazine, Sony Corporation, Sony Electronics Inc., and the Financial Communications Society.
When not consulting, writing, or speaking, Denise Lee Yohn serves as the Founding Director of Faith & Work Journey. She is also a board member or serves on the advisory board of Cameron House, the Millennium Alliance, and the World Brand Congress. She is also one of CONNECT’s Most Innovative New Product Awards finalist selection committee members and a TEDxSanDiego brand director.
Regarding her free time, Denise Lee Yohn has hiked to the Everest Base Camp, dances with a professional ballet company, and flies a helicopter.
Her expertise and personal approach have seen Denise Lee Yong become an in-demand speaker. She inspires business leaders to build great brands and exceptional organisations. Amongst her many audiences, she includes various conferences such as TEDx, The Art of Marketing, Sustainable Brands, and the Consumer Electronics Show. She has also addressed corporate events for NFL, Facebook, Lexus, and various others. She lives in the USA and presents in English.
“Denise Lee Yohn hit a home run with her first book, What Great Brands Do. Now she’s written FUSION and it is just as provocative. Denise proves beyond a shadow of a doubt that great companies are powered by brand-culture fusion. I highly recommend this book!”
“Best speaker of the day… a fresh perspective.”
“I’ve worked with Denise in different capacities over the years (client and colleague) and the result is always the same. She uncovers fresh insights into the consumer and the brand and then seamlessly connects the dots.”