Dirk Rogl has, for years, analyzed developments in the tourism, hotel, and transport sectors, both in Germany and internationally. A proven expert in travel technology, social media, and online marketing and with a profound knowledge of the travel market, he feels the technical aspects as a means to an end. What matters most is the benefits for both providers and customers based on facts.
His life’s work has seen Dirk Rogl constantly ensuring competent classifications and new perspectives in the transport industry, as seen in his results as deputy editor-in-chief of ‘fvw’, a renowned tourism journal which he joined in 1999. Later, as head of communications at Unister, he helped build up trust between customers and business partners, thereby helping the group through a difficult insolvency.
Dirk Rogl, together with competent partners, has since 2017 advised companies both competently and discreetly with regards to strategic positioning. His primary areas of concern include communication, market intelligence, and crisis management. He also works as a Research Analyst Europe for Phocuswright. The company provides a leading market analysis service for global online tourism. His role there sees him closely work in partnership with various companies. As Deputy Head of the Federal Government’s Tourism Competence Centre, he is committed to a central interface between business, politics, and science.
A speaker and moderator based in Germany, Dirk Rogl believes analysis and action go hand in hand. While competence is the basis of success, communication is your most important tool. He moderates industry events and is a valued discussion partner for many decision-makers. He speaks German and English.
“I have met with Dirk for the first time several years ago. Was that still with i:FAO, with KDS I am quite sure. Dirk at the time was a new editor at FVW. Through these years, I came to deeply respect Dirk as another excellent journalist at FVW and a trusted partner. The mutual respect showed several times, when I was able to inform Dirk "pre-release" about confidential information, being kept confidential until release-time was reached.”