In order to thrive, companies need to ‘innovate in order to remain relevant’, according to Dr. R. Beau Lotto. He is a neuroscience professor and founder and CEO of The Lab of Misfits. The lab is the world’s only experiental design studio that also functions as a real neuroscience lab. The Lab of Misfits creates unique experiential experiments in the real world that place the public at the centre of discovery so as to expand perception. According to Beau Lotto, “… the brain never sees the world as it actually is, only the world that is useful to see.”
The experiments conducted by Beau Lotto and his team at the Lab of Misfits help uncover the key human values that enable a more conscious life. Focusing on how a brain perceives challenges of uncertainty helps people to see things differently. In so doing, they gain valuable insights of immense value. Using a neuroscience approach, they can reveal the next innovation – a new way of seeing.
Besides his work at the Lab of Misfits, Beau Lotto is a sought-after speaker who has worked with the likes of L’Oréal, The London Science Museum, The Charles Koch Institute, and many others. He is also a successful author and has addressed audiences spanning multiple related genres. Amongst these, he includes the G8, Wired, Big Think, and the Oslo Freedom Forum. A three-rime main stage TED speaker, Beau Lotto has contributed to the BBC, National Geographic, PBS, and Netflix. His latest book, Deviate: The Science of Seeing Differently, explores the surprising science of creativity and unveils the unexpected relationship between perception, reality, and innovation.
As a conference speaker, Beau Lotto talks about issues relating to perception, uncertainty, neuroscience, and emotional intelligence. He lives in the United Kingdom and presents in English.
“Beau artfully challenged the perceptions of a large group of very knowledgeable and accomplished leaders. He is eloquent, humorous, and incredibly gifted at reframing people’s assumptions about what is true and what is possible, through a neuroscientific lens. Beau is the best speaker I’ve seen for helping leaders adopt the right mindset for transformation work.”
“The Canadian Institute of Mining, Metallurgy and Petroleum (CIM) recently hosted CIMBC22, our first in-person annual convention and trade show in more that two years. This event, which hosts +6,000 attendees, is our marquee event for the Institute and major source of revenue, education and engagement. Recognizing that the world has changed dramatically since the onset of the global pandemic – and that we as an Institute and industry has as well – we sought to approach our event differently. Through our Conference Chair we were introduced to Beau Lotto as a potential keynote. It is not an exaggeration to say that Beau’s participation as our opening keynote speaker, panelist and engaged contributor was transformative for our event, the participants and our Institute. With Beau’s advise and assistance we sought to create a three day “journey” for participants, building upon the thought-provoking ideas, concepts and queries introduced in his opening keynote. This objective was a resounding success. Not only were folks referencing Beau throughout the conference, but they’re still doing so even weeks following the event. I would highly recommend Beau as a keynote and collaborator. His compassion, curiosity and captivating ideas – presented in such a compelling and digestible manner – not only have a broad appeal but can also serve as a real catalyst for positive change in both our corporate and personal lives.”
“What a knockout! The feedback from all the members was fantastic..!”
“I simply adore these talks. Beau Lotto is one of those who studies a specific subject, such as our adaptation to illusions, primarily optical, that can be applied for any subject of human studies.”
“Beau was great to work with – very creative, highly ambitious and with incredible energy. His communications skills are quite something to behold: when dealing with the volunteers from the public for the experiment, he held them in the palm of his hand and infected them with his enthusiasm. Respected by his peers and looked up to by his students he is someone who people like to listen to and learn from. I’d love the chance to work with him again.”
“The truth to describe his time here as like having a Renaissance man in our midst – Beau blends art, science, curiosity, illusion and music to entertain children, adults and scientists alike.”