Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business and co-author with Reed Hastings of No Rules Rules: Netflix and the Culture of Reinvention. She is also a professor at INSEAD, one of the world’s leading international business schools. Her work has appeared in Harvard Business Review, The New York Times, and Forbes.com. In 2021, Erin was selected – for the third time – by the Thinkers50 as one of the fifty most influential business thinkers in the world.
She touches on aspects such as business across cultures that are based on her extensive experiences interspersed with stories from global executives. Her focus is on the differences with regard to each culture’s unique business style.
Erin Meyer’s study of different communications patterns and business systems spanning the globe allows international executives to pinpoint their leadership preferences while comparing their methods to those of their peers in other cultures. She has shown thousands of executives how to decode the ways in which cultural differences impact their work, as well as strategies, and in so doing, improve their international collaboration.
Erin, besides being an author, is a regular contributor to the Harvard Business Review, with her December 2015 HBR article, “Getting ti Si, Ja, Oui, Hai, and Da, regarded as the most popular of that year. She has also been published in the New York Times Sunday Paper, Forbes.com, and The Times of India and has been interviewed on Bloomberg TV, NPR, BBC, and CNN.
Erin’s most recent book “No Rules Rules: Netflix and the Culture of Reinvention” due to be published in September of 2020 and co-written with Netflix’s founder and CEO Reed Hastings describes for the first time the corporate philosophy and set of management principles that have made Netflix one of the most innovative companies in the world.
Erin’s diverse clients include the likes of Toshiba, Tata, Exxon Mobile, L’Oreal, Michelin, Netflix, Walmart, the World Bank Group, and a host of others.
Erin Meyer, as an international keynote speaker, has a style that is engaging, charming, and intelligent, with a special emphasis on practical usable strategies and intellectual insight.
Keynote Sample: The Culture Map: Breaking Through the Invisible Boundaries of Global Business
As today’s business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array of cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures, the result can be interesting, even sometimes funny, but can also lead to misunderstanding and confusion.
In this talk, Erin Meyer offers a highly practical and timely perspective on one of today’s most pressing business issues: how do different cultures influence the way to do business when working globally? Even those who are culturally informed, travel extensively and have lived abroad often have few strategies for dealing with the cross-cultural complexity that affects their team’s day-to-day effectiveness.
Meyer provides a new way forward with vital insights for working effectively and sensitively with one’s counterparts in the new global marketplace. This talk will help you build a more cohesive and successful team: one that will work together to bridge gaps, transform differences into assets, and ultimately grow your business.
You will learn:
• To improve your own ability to communicate, give feedback, and negotiate deals with those from a wide variety of cultural backgrounds.
• To be more tolerant, informed, and aware of a variety of diverse cultural approaches when leading projects that span the globe.
• To analyze the positioning of one culture relative to another on a series of behavioural scales, so that you can decode how culture is influencing your international collaboration.
“Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the the difference between success and failure. Erin Meyer shows you how to get it right.”
"A blueprint for international leadership, it offers practical tips to help directors and teams separated by geography and culture to work together effectively."
“I highly recommend this book to both the professional and leisure reader. Erin has shown herself to be one of the main representatives of the next-generation scholars who combine deep conceptual models with very practical applications. A must-read!”
“Erin’s team has helped me to better understand how I can further develop my cross-cultural and virtual communication style. I’m so grateful to get to write these lines for her unforgettable program Managing Global Virtual Teams.”