Faz Aftab joined ITV in 2011. Her mission was to spearhead the distribution strategy of ITV Hub. The service, since then, has grown from one to thirty platforms, resulting in a huge increase in both profit and viewing numbers.
Faz, in her capacity as Director of Business Development and Partnerships in Online, is responsible for the connected television, online, and mobile distribution strategy. As such, she manages complex relationships with partners. These include the likes of giants Google, Amazon, Apple, Samsung, and Microsoft. Faz Aftab, due to her in-depth technical and product knowledge of the end-to-end delivery ecosystem, has been able to forge stable, excellent, groundbreaking relationships with partners. She also currently leads ITV ’s freemium product strategic development focused on enhancing and adding to ITV’s current existing subscription video on demand ‘SVOD’ business.
According to Faz, her 15-years worth of commercial, product and technical experience garnered in the field of digital media, as well as being a working mother of three young girls, has seen her become a master in the fine art of multi-tasking.
Considered an influencer in her field, Faz was made one of the top 20 VoD Professionals. This platform tracks the most influential people working in the UK’s news and television sector.
Faz Aftab is also a founding member of Women in Technology. This group focusses on the principles of women helping and supporting each other in this field.
A recognised expert in her field, Faz Aftab has her focus on technology in business and its various applications. As a speaker, she not only focusses on issues surrounding technology but is passionate about equality in the workplace, with a particular focus on challenges faces by women.
"Faz is a hard working and innovative sales person who is great at removing the roadblocks customers put in the way to the sale by marshalling the whole of her organisation to remove them and achieve the sale."
"I worked with Faz on a number of opportunities and was impressed at how quickly she was able to build relationships both with customers and internally. Additionally, Faz and I worked together on a variety of different business cases and pricing models and I found her commercial acumen very impressive. Faz is the one of the best salespeople I've had the pleasure to work with and I highly recommend her."
"Faz is undoubtedly one of the most creative and positive thinking Sales individuals that I have ever worked with. Faz is always looking for a new approach, new business angle, new contact, new partner relationship – anything to further her position within an account and with an opportunity. She is a natural leader within any team and the individual that peers turn to for advice and a view of “how Faz would do it”. Faz is a natural born presenter and captivates any audience by putting people at ease, exuding confidence and credibility, and clearly understanding expectations and delivering on them."