An avid learner passionate about innovation and networking, Giuseppe Stigliano holds the belief that in a changing world, playing it safe is one of the riskiest things any company can do. An entrepreneurial manager with over 15 years’ international experience in marketing and communications, he currently serves as the CEO of Wunderman Thompson.
Wunderman Thompson is a global marketing and advertising agency boasting 200 offices in various countries across the globe. His role there sees Giuseppe Stigliano guide a talented team in the pursuit of business and creative solutions.
Before becoming CEO of Wunderman Thompson, Giuseppe spent six years with award-winning innovation company AKQA. He also founded two startups and earned his Ph.D. degree in the field of Marketing and Economics. Giuseppe Stigliano also serves as an Adjunct Professor of “Retail Marketing Innovation” at various universities. He finds enjoyment in mentoring young, talented entrepreneurs.
Besides his work and teaching, Giuseppe Stigliano also co-authored “Retail 4.0” which will be translated and marketed in English, Spanish, Italian, Japanese, and Korean, and regularly contributes to or is mentioned in various publications. Amongst these, he includes Business Insider, WIRED, SOLE24ORE, and various others.
Giuseppe Stigliano – Speaker
Giuseppe Stigliano is a prolific public speaker and a much sought-after conference moderator. He regularly gives talks for leading brands, focusing on topics that cover digital transformation, customer experience, retail marketing, and business innovation.
He lives in Italy and speaks Italian and English.
“As global head of Marketing Communications for Maserati, I have had the pleasure of collaborating directly with Giuseppe Stigliano, partner at H-Art (AKQA Group) since summer 2015. We have worked together closely on two projects that have had a significant impact on the positive development of the Maserati brand at a critical junction yet time of extraordinary growth for the brand, so I can confidently shed light on his capabilities. Giuseppe has demonstrated strong competencies in being able to fully comprehend strategic challenges and develop sound recommendations and solutions. His capability to build a strong rapport with the client, and winning several pitches on behalf of H-Art I believe was in large part thanks to his ability, patience and perseverance as a genuine thought-partner who keeps client needs as a guiding principle throughout every project mandate. This was evident in the successful outcomes of two major projects: the development and roll-out of a new international website and subsequent adaptations across 26 markets, and the development of a global communications strategy for a key product in Maserati's portfolio. In closing and given my experience with Giuseppe, I would have no doubt that he would be a key asset to any strategic communications and/or digital marketing initiative in a consumer driven sector where the digital ecosystem is paramount to success.”
“Creative and pragmatic lateral thinker, with an inspiring obsession for building a state of the art innovation and entrepreneurship program for students. His perspective on the global innovation landscape is very broad and has an innate ability to strip ideas down to their most fundamental core benefits. I was impressed by the way Giuseppe developed the plan and mobilized cross functional teams to deliver against it; I would highly recommend him to anyone who's looking for a knowledgeable leader with relentless drive to execute and a passion for life.”
I had the pleasure to attend Professor Stigliano's classes while studying at IULM University in Milan. I was very impressed by the passion he put in teaching and keeping all students involved for an entire semester, which is quite a challenging task for any professor. I found him to be uniquely capable of capturing my attention and helping me learn confidently. Giuseppe played a key role at the very beginning of my career to instill the right expertise and curiosity and early kick-off on the right path. Comments from many of my classmates confirmed that I am not alone in this impression of Professor Stigliano. IULM University has many fine professors, and he definitely is a credit to it.”
“I met Giuseppe at AKQA while working on digital innovation strategies for Coccinelle. Giuseppe’s drive, passion and dynamism stood out immediately. His deep knowledge of digital and retail practices made him my mentor in any customer-centric digital transformation initiatives. I highly recommend him to support any company to embrace the future of digital retailing.”
“I have had the pleasure of knowing Professor Guiseppe Stigliano. When it came to writing a book on retailing, I could think of no better colleague than Guiseppe with whom to work. We published and launched Retail Marketing 4.0 in 2018. The retail world is going through a major transformation with the advent of online and digital marketing. Every retail business must think seriously about selling its offerings both in-store and online, and making the two systems work together. We foresee more consumers ordering their common goods online from mass merchants such Amazon and WalMart. To attract in-store business, store owners need to design a satisfying experience and not just carry an inventory of products and wait for shoppers to walk in. Word of mouth plays a major role in getting persons to seek in-store experiences. I learned a great deal in working with Professor Stigliano. He enjoys a strong academic background, deep knowledge gained as a manager, and comes across as a creative and impressive person. I would not hesitate to recommend him to any company CEO looking for an insightful advisor on how to improve the company’s tactics and strategies.”