Of himself, Greg Williams has the following to say: “I’m a content creator and strategist who has spent the past two decades delivering award-winning work for media companies and brands. I’m interested in what’s coming next, developing a culture of innovation, building the content models of the future and understanding the ideas and technologies that will shape the future.”
Greg Williams, the editor of WIRED, is considered a leading authority on technology trends and their impact on business and society. His work life sees him meet the innovators, thinkers, creatives, and entrepreneurs who are inventing, using, and promoting new technologies and changing the world. A prolific writer, Greg addresses a variety of different topics, including business, technology, and innovation. His writings have appeared in numerous publications, including The Guardian, Observer, Arena, WIRED, Newsweek, The Face, and Details, amongst others. He covers numerous subjects, and has met with most of the key thinkers and creatives in the financial, technology, energy, and retail sectors.
Greg has, in his capacity as an author, written a diverse variety of books under different pseudonyms. One of his pseudonyms is Gregory Lee.
Part of his role at WIRED includes that of curator of the WIRED Money and WIRED Security events, while he is the editor of WIRED UK’s annual guide to Europe’s hottest startups as well as the annual guide to The WIRED World. His experience garnered allows him to use his expertise in conveying information to audiences by means of a dynamic presentation style that allows audiences to adapt and react to the insights he has gained, allowing them to understand how these may impact their business.
As a sought-after speaker, Greg Williams has delivered keynote presentations across Europe and America. Amongst his audiences, he counts Moscow’s Strelka Insitute, London’s Institute of Practitioners in Advertising, and Oxford University, amongst many others. He has also fulfilled the role of moderator for a variety of panels, including Advertising Week Europe, and chared the LinkedIn panel at the Cannes Lions.
His international career has him traveling the globe, constantly in search of new ideas and the people behind them who are in the process of changing the world.