Professor Ignacio Gafo is an executive with more than twenty years of international experience. He has designed and executed marketing and business development strategies around the world for multinationals. He currently works at Global Alumni as Chief Academic Innovation Officer & as Professor of Marketing and SalesProfessor of Marketing and Sales
Esade. Previously was the Associate Dean at IE Business School for Global and Executive Programs, overseeing all the institution’s online blended programmes. His role sees him involved with program design, content definition, applied pedagogies, and student experience and satisfaction.
Ranked one of the top 100 business professors in the World by the Economist, Ignacio Gafo has over ten years of experience in teaching in online and blended programs. He is considered an expert in his field and a major innovator in online education.
Before joining the academic world, Ignacio Gafo held management positions in such multinationals as Vodafone, Mars, and Canon. His main teaching asset is his experience in both national and international environments in the fields of marketing strategy and change management. The course of his career has seen him design and apply different strategies, policies, and marketing plans across several industries and segments. His main areas of interest include innovation, customer management, and change management.
Ignacio Gafo enjoys writing. As such, his articles are often published in Entrepreneur. He is also the founder and CEO of Yanaka Consulting Group, a visiting Professor of Marketing at Singapore Management University, and a visiting Professor of Management at Brown University.
His role as a speaker has seen Ignacio Gafo address corporate customers, international institutions, and universities across the globe. He lives in Madrid, Spain and presents in both Spanish and English.
“Nacho, did an excellent job teaching the Fundamentals of Marketing Management. Program was intensive, challenging however very exciting with a lot of useful application in real life. Strongly recommend this class w/ Nacho to others!”
“Magnifico profesor y excelente comunicador. Gran garra y fuerza en sus explicaciones que delatan su pasión por lo que hace.”
“Ignacio was one of the most inspirational marketing professors in the Executive MBA at IE Business School. He integrated real life experience into the teaching material. Most important, though, is that he showed true passion towards his students and teaching. A true asset to IE.”
“Ignacio was the mastermind behind the ultimate academic experience I obtained during my GXMBA studies at the IE, Madrid. The marketing management course he led was the best ever class one can possibly wish for. 6 months of real life case studies, online forums, presentations and assignments were full of board level practical insights, latest trends and best practices over a broad range of industries. A real life changing encounter, immediately applicable in the daily business challenges. I am sorry it was over so quickly.”