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Inma Martinez

Inma Martinez

Females In Tech – Mobile & Technology Innovator & Data Scientist


United Kingdom

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Inma Martinez is considered a pioneer within the mobile industry and a technology product maverick, innovator, and data scientist. She has, since the 1990’s, been a driving force in major innovation advances in both the web and mobile industries, including aspects such as data mining and A.I., Behavioural Learning, and Sentiment Analysis. These, as well as other computational analyses, have powered e-commerce, fintech, the development of mobile data services, mobile personalization in real time, mobile image streaming, and film and television content delivery across different platforms.

Inma currently divides her time between advisory services to governments and boards, work as a digital scientist, and Deep Science Ventures, the UK’s first venture-builder for science-driven companies where she oversees A.I. and Data Analytics projects as Venture Partner. Inma is also a guest lecturer at the Imperial College, University of London MSc Management program, MSc in Economics and the MSc Innovation, Entrepreneurship and Strategy.

After an early career in banking with Goldman Sachs, Inma felt the need to “build things”. She moved to global telecoms company Cable & Wireless, heading the IP (Internet Protocol) Services division. She trained as a telecoms engineer and explored the opportunities that digitalisation presented to society and businesses. Inma then left C&W to set up her own business doing pioneering work in mobile phone technology.

With teams in Cambridge and Dublin, she built the first real-time A.I. engine, powering the first portals for Yahoo!, ITN News, Orange, and built R&D partnerships with Ericsson Labs in Sweden and Nokia. having raised $5 million in equity capital. Throughout the 2000s Inma continued to found and lead startups, with her second, Visual Radio, in Oulu, Finland, pioneering mobile music and video streaming and being acquired by Nokia. Inma then worked at Nokia Innovation Labs (NEBU) working on wearables for healthcare in partnership with NIKE and the development of WidSets, the precursor of the future mobile apps.

In between startups, Inma was contracted as a digital scientist by TV and film production companies looking to create digital content. In 2008 she produced a section of the London Film Festival in collaboration with mix-media think-tank Power To The Pixel, to evangelise on the importance of creating stories for brands that audiences could engage with. She also worked as Human Factors specialist – an ergonomics approach to create human-centric design, in a variety of projects for FMCGs and design and architecture firms.

In 2002 Inma worked with industry and with local authorities to promote the expansion of digital networks to rural areas and the need to provide free connectivity in cities as part of the infrastructure of public services. She worked on smart city projects in Europe and Brazil alongside local councils and companies such as Cisco, IBM, ARUP and Atos.

In November 2005 she delivered the man keynote at the UK Presidency of the European Union Closing Gala Dinner, on the UK’s vision of Europe’s digital future, and the steps that the member states would have to accomplish to pave the way to Europe’s digitalisation and technology leadership. This opportunity translated into a long-term collaboration between Inma and the various EU Commissioners dealing with Information Technology and Media and has allowed Inma to become a trusted voice in the European Parliament as an expert in digitalisation.

In 2010 Inma was one of 50 business leaders selected by the British government to become ambassadors of the UK Trade & Investment agency. She currently serves as an advisor at the All Party Parliamentary Group on Artificial Intelligence, an initiative of the British Parliament to create and formulate appropriate regulation for the development and deployment of A.I.

Inma Martinez – Speaker

An inspirational speaker that is often engaged in predicting the future of digitisation in various sectors, Inma has taken part in industry panels, delivered keynote speeches, and acted as chairperson for a number of major conferences on a worldwide scale.

Inma’s engagements include:

Both Fortune and Time recognise Inma as one of the top talents when speaking on the field of technology.

Keynote Speaking Topics

Inma Martinez can be booked or enquired about by contacting Promotivate Speakers Agency Europe on +44 (0)2078711829 or emailing us using the contact form below.

  • “Inma is phenomenally insightful and creative person with lots of expertise in different areas. She has been a big help and inspiration in our joint attempt to build new mobile media.”

    Toni Kopra, Program Director at OP Financial Group

  • Inma Martinez “Inma is phenomenally insightful and creative person with lots of expertise in different areas. She has been a big help and inspiration in our joint attempt to build new mobile media.”
    5 / 5
  • “Inma has the best judgement of anyone I know and I would not hesitate to recommend her advice on funding, digital business strategy, marketing and e-commerce to others. Inma is generous with her time and highly trustworthy and also a great writer! Regarding investment strategy, start-up advice and business governance she is unbelievably insightful. If you ever get a chance to work with her, you are very lucky!”

    Louise Campbell, Lead UXD Consultant for E-commerce Giants

  • Inma Martinez “Inma has the best judgement of anyone I know and I would not hesitate to recommend her advice on funding, digital business strategy, marketing and e-commerce to others. Inma is generous with her time and highly trustworthy and also a great writer! Regarding investment strategy, start-up advice and business governance she is unbelievably insightful. If you ever get a chance to work with her, you are very lucky!”
    5 / 5
  • “I just wanted to say thank you for your talk on innovation yesterday at the MoneySuperMarket Straight Talk. You genuinely inspired me and have allowed me to see and think differently. I never thought about how operating too much on consciousness can block one’s ability to innovate and succeed. I have taken all your points on board and I’m now eager to work and innovate in a new light.”

    Munther Khalaf, Performance Associate, MoneySuperMarket

  • Inma Martinez “I just wanted to say thank you for your talk on innovation yesterday at the MoneySuperMarket Straight Talk. You genuinely inspired me and have allowed me to see and think differently. I never thought about how operating too much on consciousness can block one’s ability to innovate and succeed. I have taken all your points on board and I’m now eager to work and innovate in a new light.”
    5 / 5

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