Jean-Claude Larréché, Professor at INSEAD is a globally recognised expert on marketing. He is the author or co-author of many simulations including Markstrat, the leading strategic marketing simulation used by more than a million executives worldwide, DiG (Discovery, Innovation, Growth), and Industrat.
He is a renowned consultant engaged by leading global corporations, most of them listed in the global Fortune 500. Aged just 35 he was appointed a non-executive director of the multinational firm Reckitt Benckiser, and he kept that position for the exceptionally long tenure of 18 years. He has also been on the INSEAD Board for over 20 years. He is the Founding Chairman of StratX a strategic development consultancy with offices in Paris and Boston.
His academic work concentrates on fostering the fundamental capabilities that influence a company’s ability to deliver growth, especially through marketing excellence, customer focus and innovation. His publications have appeared in numerous international journals and he has authored many books, including Marketing Management – A Strategic Decision-Making Approach – and Marketing Strategy – Planning and Implementation.
At INSEAD he has devised and directed the Competitive Fitness of Global Firms Initiative, aimed at assessing the business capabilities driving the market effectiveness of corporations. He highlights the capability gap and the broader issues of strategic marketing. Professor Larréché received a Ph.D. in Business from Stanford University and an MBA from INSEAD. Before his business studies, he qualified as an electronics engineer from INSA (Lyon) and obtained an MSc in Computer Sciences from the University of London.
In 1995, Jean-Claude Larréché was named “Marketing Educator of the Year” by Club 55, the European Community of Marketing Experts. He has twice won the “Overall European Case of the Year” Award from ECCH (European Case Clearing House): in 1996 for his case study on Virgin Atlantic Airways, and in 2000 for his case study First Direct: Branchless Banking. He is a Fellow of the Institute of Directors and of several professional associations. He has won many awards for his research and his teaching and was selected as one of the top 12 marketing masters in the world by Mazur and Miles in their book Conversations with Marketing Masters.
Professor Jean-Claude Larrréché is a very charismatic speaker who can energise executive teams as well as large audiences. He has experience in a variety of sectors and has given speeches in more than 40 countries. He is available for keynotes, panel discussions, event chairing, masterclasses, seminars and consulting.
"For companies and organisations looking to grow it's worth listening to Larréché on where his proven research shows are the greatest areas for expansion; marketing, customer loyalty and innovation."