Joao Adao is a highly accomplished keynote speaker specializing in digital transformation, known for his exceptional ability to inspire and guide organizations in navigating the ever-evolving digital landscape. Joao has 30 years of experience at multinational companies, including Procter & Gamble, Boston Consulting Group, Liberty Global, Avery Dennison, hibu, and Meta (Facebook/Instagram/WhatsApp).
In his most recent role as Managing Director for Meta in South America, Joao led an acceleration of revenue growth as a result of creating a winning culture and building a diverse team with strong alignment to common metrics. In his previous experience as President for hibu in Latin America, Joao led a digital transformation of the parent company of Yellow Pages in several countries in the region, as a result of strong cultural work on mindsets, turning a former monopoly into an agile digital competitor, reversing an accelerating drop in revenue and profitability. Currently based in Barcelona, Spain, Joao is a Senior Associate Partner at the global consultancy firm Axialent.
Joao Adao’s journey in the realm of digital transformation began with a solid educational foundation. He earned a Bachelor’s degree in Mechanical Engineering, complemented by an MBA and specialized studies in Organisational Development and innovation. His educational background provided him with a holistic understanding of business dynamics and the transformative potential of technology in various industries.
Joao has a strong international management background in a diverse range of industries, having worked in Europe and Latin America for multinationals and a major consulting firm. Joao is a proven expert and authority on managing large-scale digital transformation and the cultural change required to see these projects succeed.
Joao Adao is a former Managing Director at Meta (Facebook and Instagram) between 2016 and 2022 where he lead their operations in Latin America. Within Facebook, he played a pivotal role in shaping the platform’s digital transformation initiatives. His contributions focused on leveraging emerging technologies, improving user experiences, and driving strategic innovation. During this time working with the two global leading social networks Facebook and Instagram, Joao built an expertise in visual storytelling and social media marketing. During this period Joao also served as a Board Member for the IAB (The Interactive Advertising Bureau). Prior to this he was President and CEO of hibu in Latin America, driving the ongoing digitization of the traditional Yellow Pages that hibu had acquired.
Prior to joining hibu, Joao led Avery Dennison’s South American business as VP & General Manager, based in Argentina. He joined Avery Dennison in 2003 as VP Marketing in the Netherlands, prior to moving to Argentina in 2007 to lead their operations in Latin America. Earlier, he worked in marketing and product management roles at Liberty Media in the Netherlands. Joao also spent three years with The Boston Consulting Group in Portugal. He started his career with Procter & Gamble in Argentina, working in product supply and brand management.
Driven by his passion for digital and cultural transformation, Joao Adao has become a renowned keynote speaker. His dynamic and multilingual presentations captivate audiences globally, providing them with valuable insights, practical strategies, and inspiration to embrace and lead digital transformation initiatives.
With fluency in five languages – English, Portuguese, Spanish, French, and Italian – Joao’s ability to connect with diverse audiences is unparalleled. His keynote speeches encompass a wide range of topics, including digital strategy, organizational change, innovation culture, and high-performance team development. He combines his practical experiences, industry knowledge, and charismatic speaking style to deliver engaging and impactful presentations that empower organizations to thrive in the digital age.
Areas of Expertise • Digital Transformation • Strategy & Culture alignment • Business turnaround • Building High-Performance Teams • Coaching executive leaders and teams
With fluency in five languages – English, Portuguese, Spanish, French, and Italian – Joao’s ability to connect with diverse audiences is unparalleled. His keynote speeches encompass a wide range of topics, including digital strategy, disruptive technologies, organizational change, and innovation culture. He combines his practical experiences, industry knowledge, and charismatic speaking style to deliver engaging and impactful presentations that empower organizations to thrive in the digital age.
Currently based in Barcelona, is a Senior Associate at Axialent, a global consulting firm specializing in leadership development and cultural transformation. Leveraging his extensive experience in digital transformation and his expertise in organizational change, Joao helps businesses worldwide navigate the complexities of the digital era and build thriving, future-ready organizations.
In addition to his professional endeavors, Joao continues to fuel his passion for learning and staying at the forefront of digital transformation trends. He actively engages with industry experts, collaborates on research projects, and mentors aspiring professionals, sharing his knowledge and experiences to shape the next generation of digital leaders.
In conclusion, Joao Adao’s illustrious career and multilingual keynote speaking prowess have positioned him as a prominent figure in the field of digital and cultural transformation.
"Joao delivered an extremely thought provoking and inspiring session at the Digital Marketing Europe Conference. Time flew by as the presenter just wowed the audience away with the flow of presentation: a bit of theory, then practice and tips to take away for implementation. Session rating: 5/5" - Donatas Sedys, Director Business Development - UAB Data Miner
"Joao’s insights were really impactful and enlightening with regards to the iceberg that is “Digital Transformation”. Joao is a charismatic speaker landing his message clearly and in a very engaging way with his audience. Really privileged sharing a panel with him as part of this event." Michalis Zinieris, Director Technology Consulting, Deloitte
"I had the privilege of meeting Joao at the Digital Agenda 22 in Cyprus and discussing with him in a panel regarding the digital organization in a GenZ world. Truly speaking Joao’s presentation and panel discussion were both enlightening and insightful. It is always appreciated when a conversation has important substance as a key takeaway. I am looking forward to having the opportunity for another sit-down. A top player for sure!" - Andreas Pavlou, Director of Digital Services, DeLeMa McCann Cyprus
"Having attended numerous talks in the digital development field, I can say with great confidence that Joao’s presentation was amongst the most informative and immersive ones. His passion for his field was evidently communicated - managing to capture the audience’s attention and keep an exquisite flow in his speech - all while still being informative and giving important insights on “Digital Organisation/Transformation in a Gen Z world”. Being part of GenZ myself - not only has Joao’s speech allowed me to see what future innovations may look like, but has also given important insights as to how we, as a generation, can contribute to this and aid in this digital transformation. I can say -with absolute certainty- that attending Joao’s speech has been an impactful and motivating experience and I look forward to having the chance to attend his speeches in the future." - Panayiotis Diogenous, National Accounts, LWC Drinks, Stoke-on-Kent, UK