First and foremost, John is a thinker. A thinker entrenched in the world of science, medicine and innovation. John is the founder of NOSTALAB–an amorphous, self-organizing think-tank dedicated to the advancement of digital health.
Unwilling to accept the status quo, he’s a contrarian with a focus the future of health and wellness. A leading voice in the convergence of technology and health, Nosta helps define, dissect and deliberate global trends in digital health. He is also the #1 Kred-ranked social media influencer in health, and in the top 10 of both the Pharma100 and HIT100 lists, and a member of the prestigious Google Health Advisor Board. John also has penned HEALTH CRITICAL for Forbes–a top global blog on health and technology. Over the past 12 months ending September 2014, John has had over 31,000,000 #digitalhealth impressions on Twitter and over 2,000,000 page views on his Forbes blog. He is also a sought-after speaker for corporate boardrooms and global events.
John has an established reputation as a vocal advocate for strategic thinking and creativity. He has built his career on the “science of advertising,” a process where strategy and creativity work together for superior marketing. He has also been recognized for his ability to translate difficult medical and scientific concepts into material that can be more easily communicated to consumers, clinicians and scientists.
Additionally, John has distinguished himself as a scientific thinker. Earlier in his career, John was a research associate at Harvard Medical School and has co-authored several papers with global thought-leaders in the field of cardiovascular physiology.
John cut his teeth at the “big” agencies including Ogilvy CommonHealth, where he has held a series of positions including Chief Creative Officer, Chief Strategic Officer and unit President.
Fifteen Influencers Shaping Digital Health in 2014 http://bionicly.com/2014/03/fifteen-influencers-shaping-digital-health-in-2014/
Fifteen Influencers Shaping Digital Health in 2013. http://bionicly.com/2013/02/the-fifteen-influencers-shaping-digital-health/
The Future of Digital Health—Xerox Innovator Series. http://www.realbusiness.com/2014/04/healthy-future/the-future-of-digital-health/
Health Critical on Forbes. http://www.forbes.com/sites/johnnosta/
TEDx Video: Genius is our birthright and mediocrity is self-imposed. https://www.youtube.com/watch?v=lrdlczkk1Nc
John Nosta is a popular global speaker. His vibrant, insightful presentations focus on the future of health and innovation. John’s focus is on guiding audiences, whether NGOs, governments or large companies, through the dynamic changes the healthcare and technology environments are presently experiencing.
"John Nosta provides a comprehensive perspective on the digital health movement. With unique sensitivities to science, consumer engagement and brand marketing, he tells a story that helps drive mindshare and market share."
"John Nosta combines passion with knowledge and delivers more than a speech, he provides an engaged conversation that informs and moves his audience. John's domain knowledge of medicine, technology and marketing make him a keen observer of digital health and only one of a handful of thought-leaders that can clearly articulate the importance of this movement in human history."
“John is an inspirational creative and strategic leader. He continues to impress and amaze me with his extraordinary intellect and energy. John is a true thought leader in all aspects of health-care communications. It was an honor for me to learn from John while working in his creative department at Ogilvy Commonhealth (Noesis). Under John's leadership, I was able to do the highest-quality creative and strategic work in the business, and improve my own leadership skills. In short, I have benefited enormously from John's vast insight, intelligence and inspiration (as have many of my brightest colleagues in pharma advertising).”
“John is one of those rare people with a real gift of creative expression. He lives, breathes, tweets creativity. In all my exchanges with him I have found his ideas to be exceptional. He comes from a place of deep wisdom and many years of experience. Besides, he is always helpful and very approachable. I am honored to know him.”
“John is a profound thinker, strategist and contributor in society. He defies the barriers of health care communication continuing to inspire, provoke and demand excellence on all levels. He is a thought leader to follow who can provide insight and meaning. He is taking the art of communication in health care to a higher level of refinement.”
“If you only read one recommendation about John Nosta, this is the one. There, I said it. It’s not even a recommendation; it’s a reflection; a rumination; a reaffirmation. It’s essential reading. If this were a beer commercial, John would be The Most Interesting Man in the World.” He may very well be, but he’s almost certainly “The Most Interesting Man in Modern Advertising.” To borrow from another current consumer campaign, John seems to know what’s going to happen 30 seconds before it does. Or 30 minutes or 30 days. Because John is second to none when it comes to staying on the cutting edge of advertising, technology, social media, and health-related advancements.”
“John is my go-to resource in the world of digital health for heads-up on the latest technology spanning from wearables to ingestibles to breakthroughs in life sciences. He's a "must follow" for anyone who wants to keep up on the contextualization of the latest technologies in healthtech.”
“Unwilling to accept the status quo, he’s a contrarian with a focus the future of health and wellness. A leading voice in the convergence of technology and health, Nosta helps define, dissect and deliberate global trends in digital health.”
“John Nosta is a rarity in the advertising/communications business, in that he's a fiercely independent and highly conceptual thinker. Now, this is not to say that he is a lone wolf, only that he's an alpha predator who's clearly at the top of his game.”