RAF Pilot Survivor & Qualified Executive Coach Specialising in Change, Leadership, Adversity & Resilience
John Peters came to the world’s attention when his bruised and battered face flashed onto television screens around the world during the Gulf War.
On the first day of the Gulf War, a British Tornado bomber flown by John Peters and John Nichol was shot down over Iraqi territory and the two men were captured. After four days of mental and physical torture, they were forcibly shown on Iraqi television.
John Peters knows about dealing with uncertainty, change and performing under pressure. Many will remember John from the 1991 Gulf War when, as a Prisoner of War, the enduring, iconic image of his battered and bruised face was paraded on television by Saddam Hussein’s brutal regime. It is his insight and ability to relate this to everyday challenges that keep him a unique, contemporary speaker that is in constant demand and why so many are eager to hear him speak.
John Peter’s powerful and inspirational story focuses on how he coped with both the brutal physical and mental pressure inflicted on him by his captors. Audiences will share his harrowing experiences and understand how John managed and others can overcome even our worst fears. He inspires and motivates people with his own dramatic account of his experiences during Operation Desert Storm. His war was not all as he expected, it became a seven-week ordeal of torture and interrogation testing, John, to the absolute limit and nearly ending his life.
John’s keynote speech is enthralling, inspiring and incredibly motivating which is often reflected in the number of standing ovations he receives at the end of his presentations. He uses his experience to inspire and motivate audiences earning him a reputation for being one of the most leading speakers on the circuit. His insights generate actions; these actions inspire performance.
Today John is as a qualified executive coach specialising in leadership and change. For over a decade he has managed a business consultancy focused on helping senior executives with leadership, strategy, and change. This enables him to really understands the challenges businesses face and tailor his keynote talks to suit corporate objectives. He also delivers workshops to teams in his areas of expertise – change, leadership, handling adversity and resilience.
'One minute I wanted to cry my eyes out and the next minute you had me laughing out loud. The feedback has been incredible. Twitter has gone mad. Thought provoking, empowering and inspirational are just a few of the words people have used to describe yesterday’s event.'