Jorge Sá

Jorge Sá

• Expert in modern marketing and management
• Senior research fellow at Drucker University in Los Angeles and Professor at ISG Business School
• Recipient of many awards including the Jean Monnet Chair by the Jean Monnet Foundation
• Bestselling author with books published in 12 languages

Jorge Sá is a senior research fellow at Drucker University in Los Angeles and a Professor at ISG Business School. He is an expert on Peter Drucker, the founder of modern management, and Philip Kotler, the founder of modern marketing. He studied with both and has received letters of recommendation from them for his books and endorsements for his work.

With regard to his education, Jorge Sá has a master’s degree from the Peter F. Drucker Graduate School of Management in California, USA, and a Ph.D. in Business Administration from Columbia University, New York, where he was a student and research and teaching assistant. He also holds two undergraduate degrees in business administration and economics and a graduate degree in macroeconomics.

His career has seen Jorge Sá awarded numerous accolades and distinctions. He was awarded the Jean Monnet Chair by the Jean Monnet Foundation in Brussels. Amongst distinctions received, he includes Fulbright fellowships. He is also a bestselling author who has received endorsements from various experts in the field, including Peter F. Drucker, Cecily Drucker, Al Ries, and Don Hambrick. His books have been published in twelve languages.

Someone who has seen nearly thirty articles published in blind refereed reviews and journals of economics, business administration, and medicine, he regularly addresses conferences and gives seminars at institutions. Amongst these, he includes the likes of IESE, Drucker University, ESSAM, Oxford, George Washington University, Liberty Forum in Brazil, and the American Chamber of Commerce Luxembourg. He has also presented articles at non-academic meetings such as the European Commission, the Western Economic Association, and various others.

His career has also seen Jorge Sá work as a private consultant and non-executive director. He has taught in the executive programmes of multinational companies. Examples include IBM, Glaxo, Coca-Cola, British Petroleum, Makro, United Steel Products, and Accenture.

Jorge Sá – Speaker

Jorge Sá bases his talks on books endorsed by Peter Drucker, the founder of modern management, and Phillip Kotler, the founder of modern marketing. He speaks and writes in five languages, viz. English, French, German, Portuguese, and Spanish. His primary address is in Portugal although he spends some time of the year in Buenos Aires, Argentina.

Speaking Topics

• Peter Drucker on corporate strategy: How multi-business organizations define their strategy (11 steps) to create synergy (rather than anergy).
• Philip Kotler on business strategy for brand/product managers: The 14 strategic moves (6 of attack and 8 of defense) and the rules to implement them; one can win with ten and lose with one hundred (P. Kotler).
• Peter Drucker on how to manage clients and make (the five sections of) a marketing plan: The purpose of a business is to create a customer (P. Drucker).
• Peter Drucker on effective leadership: what really matters: Leadership is as popular as a placid subject. However, the examples of Katharine Graham (a housewife heir to the Washington Post), or Darwin Smith (a discreet lawyer who as CEO transformed Kimberly-Clark into one of the most admired world companies), demonstrate how what truly matters for effective leadership is frequently plainly missed. Only two behavioural traits (not personality types much less charisma) and also two management skills are absolutely necessary conditions for great leaders. That is the message of Peter Drucker, the founder of modern management.
• Peter Drucker on staffing: Staffing: how to build great teams by:

1. Forgetting weaknesses and focusing on strengths.
2. Ignoring human relations/team building and concentrating on the key factors of the jobs to be done.
3. Rather than knowledge focusing on the required temperament: most business functions accept a second-rate intellect but require a first-rate temperament (P. Drucker).

• Peter Drucker on entrepreneurship and innovation; the PISA method to create:

1. Unicorns;
2. Simple (without great technical complexity);
3. By assessing people’s emotions, not reasoning;
4. Based on opportunities that come to us (instead of creating them); and
5. Solutions that already exist rather than inventing them.

• Motivational conference: How do I want to be remembered? How can I make a difference? Many motivational talks focus on examples of those who plunged to the greatest depths of the oceans, conquered the thickest forests, or climbed the highest mountains. This conference centers on the management tools which enable us to make a difference and thus leave a legacy to be remembered for. Those instruments are simple. Within anyone’s grasp. Through a common link directly impacting the multitude of problems we all face nowadays: from population growth to poverty. And regardless of how (apparently) insignificant a job seems to be. According to Peter Drucker, the founder of modern management.