Kai Schmidhuber

• Economic futurist and visionary.
• Digitalized the Frankfurt Airport customer experience.
• Logistics innovator, communications expert, entrepreneur and branding expert.

Kai Schmidhuber can only be described as a logistics innovator, communications expert, entrepreneur par excellence, and digital strategy mastermind.

Kai brings to the table over ten years worth of working experience, combining what he has learned during disruptional projects for large multinationals with an entrepreneurial spirit. He is what is termed an ‘imagineer’, someone who has the ability to imagine the final result while those around him only see the challenges.

His work experience has seen him fulfill roles as Senior Vice President responsible for digitization strategy, UX, e-commerce, CRM, mobile applications, and the duty-free and travel retail business at Frankfort airport, one of Europe’s busiest international airports.

Starting out as an industrial business management assistant, Kai, while completing his economics degree (with the focus on management and marketing), founded an international internet venture which operates one of the most successful online shops in Germany. After his studies, he joined multinational consumer-goods producer Henkel, where he was responsible for their international corporate brand strategy and communications.

From there, he went on to work for Deutsche Post,  a leading mail and logistics corporation where he held a number of positions. In 2013, Kai switched to DHL as Vice President Product Development. This role saw him develop new business areas, which includes same-day deliveries and parcel services using delivery drones.

When it came to Frankfort Airport, Kai focusses on three key components:

• Personalised communication, shopping initiatives and rewards, and the shopping experience.
• Integration by establishing integrated information and interaction channels at all points of customer contact.
• Marketing, taking an integrated online and offline marketing strategy into consideration.

Digitalisation, Kai believes, enables airport environments, and this is exactly what he did with Frankfurt Airport.

“But at its heart this revolution is about consumer behaviour, business opportunity and about technology. You have to shape your organisation to be ready for this revolution but really it’s about how you implement digitalisation.” – Kai Schmidhuber

When it comes to business and business practices, Kai Schmidhuber is a futurist and visionary.

Kai Schmidhuber – Speaker

Kai presents a hard-hitting, prophetic speech involving a broad array of digital perspectives. He entertains his audiences by describing future customer experiences and expectations, focusing on monetisation, ROI, and creating customer experiences.

His keynote focusses on how digital disruption puts major players under pressure, disrupt yourself or get disrupted.  As the world is entering the third phase of digitization where artificial intelligence will raise the bar in terms of customer experience. Customer experience is evolving from a mobile-first to an AI-first business. For customers this is the start of the most exciting phase ever. They will enjoy benefits like hyper-personalization, faster than real-time customer service and the most user-friendly interfaces ever seen.

Kai will describe how to invest in the customer experience of the day after tomorrow, especially with focus on monetization, ROI and creating unique consumer experiences. He includes best practices from his previous jobs with a variety of real-life cases and new management models.

Speaking Topics

• Digital Disruption puts major players under pressure. Disrupt yourself or get disrupted is the credo of the hour.
• The world is entering the third phase of digitization where artificial intelligence will raise the bar in terms of customer experience. Customer experience is evolving from a mobile-first to an AI-first business.