Ken Hughes Ireland Aeroplan

Expert – Understanding why consumers buy and getting them to buy more

Speaker's Fee:

B £10 - £20,000

  • World leading consumer shopping and behaviour expert
  • Founding Director and CEO of Glacier Consulting
  • Playologist that motivates people to unleash creativity and innovation in a fun, interactive manner
  • Author of “The Blue Dot Consumer

Ken Hughes, considered a world leader in consumer shopping and behaviour, has dedicated his life to one question: Why do people buy, and what can be done to make them buy even more? Because demographics change, Ken blends his vast expertise in consumer psychology, social anthropology, behaviourial economics, and neuromarketing, coming up with solutions that change perceptions.

Glacier Consulting, Ken’s consumer insight organization, started out as a marketing research agency. Ken, however, soon changed his focus to people instead of markets after determining them as his key area of interest. Subsequently, his sole focus has become how people express their desires and expectations through how and what it is they buy. The result has his agency advising a global client base that includes some of the biggest brands around, including Heineken, 3M, Coca-Cola, Unilever, IKEA, and many more.

Besides Ken Hughes being acknowledged as one of the most respected thought leaders regarding shopper marketing and shopper centricity, Omnichannel and Digital Strategy, and Retail Futurology, he is also a part-time professor in consumer behaviour at University College Cork. In addition to his workload, Ken is a board member and strategic advisor to many organisations as well as an international keynote speaker and author of “The Blue Dot Consumer”.

“Ken’s presentation on the Millennial Consumer and their expectations made delegates laugh and cry and laugh again. His easy story-telling style meant that delegates were not only engaged throughout but also left with some real thought-provoking content. I would not hesitate to work with Ken again” – Kristi Kawanna, Events Director, G3 Communications, New York

Ken Hughes – Speaker

Ken has showcased his unique speaking approach, i.e. that of Playologist, in his talks. He motivates both individuals and clients to unleash their creativity and innovation, blending fun, play, mischief, risk, and discovery. His keynotes are a mixture of disrupting and inspiring content, which he uses to engage with his audience in a highly energetic, interactive manner…served with a good dose of his own, particular brand of Irish wit and charm.

Speaking topics

  • Positive Disruption
  • The Digital Native Advance
  • Experiential Retail
  • Time Bending
  • Shopper Marketing
  • Shopper Irrationality
  • The Healthcare Consumer
  • The Financial Services consumer

Ken Hughes

Motivational Speaker Ken Hughes
  • World leading consumer shopping and behaviour expert
  • Founding Director and CEO of Glacier Consulting
  • Playologist that motivates people to unleash creativity and innovation in a fun, interactive manner
  • Author of "The Blue Dot Consumer"
  • ...

Ken Hughes

Motivational Speaker Ken Hughes
  • World leading consumer shopping and behaviour expert
  • Founding Director and CEO of Glacier Consulting
  • Playologist that motivates people to unleash creativity and innovation in a fun, interactive manner
  • Author of “The Blue Dot Consumer

Ken Hughes, considered a world leader in consumer shopping and behaviour, has dedicated his life to one question: Why do people buy, and what can be done to make them buy even more? Because demographics change, Ken blends his vast expertise in consumer psychology, social anthropology, behaviourial economics, and neuromarketing, coming up with solutions that change perceptions.

Glacier Consulting, Ken’s consumer insight organization, started out as a marketing research agency. Ken, however, soon changed his focus to people instead of markets after determining them as his key area of interest. Subsequently, his sole focus has become how people express their desires and expectations through how and what it is they buy. The result has his agency advising a global client base that includes some of the biggest brands around, including Heineken, 3M, Coca-Cola, Unilever, IKEA, and many more.

Besides Ken Hughes being acknowledged as one of the most respected thought leaders regarding shopper marketing and shopper centricity, Omnichannel and Digital Strategy, and Retail Futurology, he is also a part-time professor in consumer behaviour at University College Cork. In addition to his workload, Ken is a board member and strategic advisor to many organisations as well as an international keynote speaker and author of “The Blue Dot Consumer”.

“Ken’s presentation on the Millennial Consumer and their expectations made delegates laugh and cry and laugh again. His easy story-telling style meant that delegates were not only engaged throughout but also left with some real thought-provoking content. I would not hesitate to work with Ken again” – Kristi Kawanna, Events Director, G3 Communications, New York

Ken Hughes – Speaker

Ken has showcased his unique speaking approach, i.e. that of Playologist, in his talks. He motivates both individuals and clients to unleash their creativity and innovation, blending fun, play, mischief, risk, and discovery. His keynotes are a mixture of disrupting and inspiring content, which he uses to engage with his audience in a highly energetic, interactive manner…served with a good dose of his own, particular brand of Irish wit and charm.

Speaking topics

  • Positive Disruption
  • The Digital Native Advance
  • Experiential Retail
  • Time Bending
  • Shopper Marketing
  • Shopper Irrationality
  • The Healthcare Consumer
  • The Financial Services consumer
Biography

Client Testimonials

“Ken's true talent is the tailoring of his content to our audiences. We have invited him to speak at several different Red Bull events, and his content is always uniquely tailored to that audience and event theme and ‘on the money’ with our hot topics. He challenges each of us to think outside of the box, and is both an educational and inspirational presenter. His keynotes not only posed some tough questions about the future shape of our industry but he also linked this to the emerging consumer forces evident today. He is as entertaining, and engaging as he is challenging and not to be missed.”

“Mr Hughes’ presentation at our ECAMS Aesthetic Medicine Congress was simply out-standing. His insight of consumer behaviour and application to the healthcare industry was astounding and left the delegates eager to address such issues in their businesses. A fast paced and really entertaining keynote speech that no conference organiser should do without”

Client Testimonials

“Ken's true talent is the tailoring of his content to our audiences. We have invited him to speak at several different Red Bull events, and his content is always uniquely tailored to that audience and event theme and ‘on the money’ with our hot topics. He challenges each of us to think outside of the box, and is both an educational and inspirational presenter. His keynotes not only posed some tough questions about the future shape of our industry but he also linked this to the emerging consumer forces evident today. He is as entertaining, and engaging as he is challenging and not to be missed.”

“Mr Hughes’ presentation at our ECAMS Aesthetic Medicine Congress was simply out-standing. His insight of consumer behaviour and application to the healthcare industry was astounding and left the delegates eager to address such issues in their businesses. A fast paced and really entertaining keynote speech that no conference organiser should do without”

Read More
Postive Disruption: The blue dot consumer. Ken Hughes
Postive Disruption: The blue dot consumer. Ken Hughes
Visualise Shopper Marketing Conference 2013 Ken Hughes (Glacier Consulting)
Visualise Shopper Marketing Conference 2013 Ken Hughes (Glacier Consulting)

Client Testimonials

“Ken's true talent is the tailoring of his content to our audiences. We have invited him to speak at several different Red Bull events, and his content is always uniquely tailored to that audience and event theme and ‘on the money’ with our hot topics. He challenges each of us to think outside of the box, and is both an educational and inspirational presenter. His keynotes not only posed some tough questions about the future shape of our industry but he also linked this to the emerging consumer forces evident today. He is as entertaining, and engaging as he is challenging and not to be missed.”

“Mr Hughes’ presentation at our ECAMS Aesthetic Medicine Congress was simply out-standing. His insight of consumer behaviour and application to the healthcare industry was astounding and left the delegates eager to address such issues in their businesses. A fast paced and really entertaining keynote speech that no conference organiser should do without”

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