Lars Silberbauer - Speaker - By Promotivate Speaker Agency

Lars Silberbauer

Conference Speaker Lars Silberbauer - By Promotivate Speaker Agency

Lars Silberbauer

United Kingdom: Marketing, branding, digital transformation, media, and creativity expert


Europe

United Kingdom

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Lars Silberbauer is a marketing, branding, digital transformation, media, and creativity expert who leads a global team disrupting the mobile technology industry. Although currently the CMO at HMD and Nokia Phones, his previous positions have included leading branding, marketing, and digital teams at the Olympics and as former SVP of MTV Digital Studios and Global Senior Director at LEGO. He is known for his ability to lead digital transformation for world-renowned brands. He has enabled organisations to connect with consumers across various media on a digital scale through his knack for marketing, branding, and content creation.

His tenure with LEGO saw Lars Silberbauer revolutionise the company’s digital footprint. He helped transform the brand that, previously, had no social media presence into one of the world’s most impactful digital leaders.

Viacom recruited Lars Silberbauer in 2018. He serves as the SVP of MTV Digital Studios. He currently focuses on growing MTV’s momentum. This he does through digital and social engagements to increase engagement with various demographics.

His colleagues and industry experts consider Lars Silberbauer a leading thought leader on things related to digital and social media. He builds forceful digital teams by empowering team members to expand their competencies.

The recipient of various awards, Lars Silberbauer was nominated as one of the Holmes Report’s Top 25 Marketing Innovators in EMEA. The 2017 Cannes Lion also rated him as one of their Top 3 speakers.

Besides his work in the telecommunications industry and his numerous speaking engagements, Lars Silberbauer has founded WAVE7. The company helps global company brands disrupt and transform.

Lars Silberbauer – Speaker

A frequent speaker at global forums and conferences, Lars Silberbauer is an expert in Transforming Businesses; in his presentation, he likes to share a few thoughts on three compelling marketing areas influencing the business environment: customer experience, data-driven marketing, and the real-time marketing organization.  Speaks English, German, and Danish.

Speaker Topics

  • “The impact Lars had on The LEGO Group`s social media can never be fully measured, from having no Facebook page to one of the most loved brands on social media. His leadership was second to none with an unbelievable sense for what would be important in the future and where the focus of the social media team should be. Lars was never shy of making decisions and communicating these to his team in a clear, simple and understandable way, making sure his teams understood and stood by the decisions for the good of the company. He was always ready to give his input even on small matters but was not afraid to trust you with decisions yourself, leaving space to shine or to fail and learn. I can not express enough how lucky I was to have worked with Lars and can take these many learnings to the next adventure.The impact Lars had on The LEGO Group`s social media can never be fully measured, from having no Facebook page to one of the most loved brands on social media. His leadership was second to none with an unbelievable sense for what would be important in the future and where the focus of the social media team should be. Lars was never shy of making decisions and communicating these to his team in a clear, simple and understandable way, making sure his teams understood and stood by the decisions for the good of the company. He was always ready to give his input even on small matters but was not afraid to trust you with decisions yourself, leaving space to shine or to fail and learn. I can not express enough how lucky I was to have worked with Lars and can take these many learnings to the next adventure.”

    Pieter Lammens, Experienced Content and Social Media Manager at the LEGO Group

  • Lars Silberbauer “The impact Lars had on The LEGO Group`s social media can never be fully measured, from having no Facebook page to one of the most loved brands on social media. His leadership was second to none with an unbelievable sense for what would be important in the future and where the focus of the social media team should be. Lars was never shy of making decisions and communicating these to his team in a clear, simple and understandable way, making sure his teams understood and stood by the decisions for the good of the company. He was always ready to give his input even on small matters but was not afraid to trust you with decisions yourself, leaving space to shine or to fail and learn. I can not express enough how lucky I was to have worked with Lars and can take these many learnings to the next adventure.The impact Lars had on The LEGO Group`s social media can never be fully measured, from having no Facebook page to one of the most loved brands on social media. His leadership was second to none with an unbelievable sense for what would be important in the future and where the focus of the social media team should be. Lars was never shy of making decisions and communicating these to his team in a clear, simple and understandable way, making sure his teams understood and stood by the decisions for the good of the company. He was always ready to give his input even on small matters but was not afraid to trust you with decisions yourself, leaving space to shine or to fail and learn. I can not express enough how lucky I was to have worked with Lars and can take these many learnings to the next adventure.”
    5 / 5
  • “It is really my honour working with Lars at the LEGO Group. Lars is a great leader with innovative and forward thinking. What’s more, he is very humble and open-minded, and always keeping learning the latest marketing and tech trends. Not only Lars has a great understanding of global market, but also he understands well of the emerging markets including APAC and China. I was really glad that I have worked with Lars and the great team at the LEGO Group, and I look forward to working with Lars again some day!It is really my honour working with Lars at the LEGO Group. Lars is a great leader with innovative and forward thinking. What’s more, he is very humble and open-minded, and always keeping learning the latest marketing and tech trends. Not only Lars has a great understanding of global market, but also he understands well of the emerging markets including APAC and China. I was really glad that I have worked with Lars and the great team at the LEGO Group, and I look forward to working with Lars again some day!”

    Lisa Zhao, Team Lead Marketing Analytics

  • Lars Silberbauer “It is really my honour working with Lars at the LEGO Group. Lars is a great leader with innovative and forward thinking. What’s more, he is very humble and open-minded, and always keeping learning the latest marketing and tech trends. Not only Lars has a great understanding of global market, but also he understands well of the emerging markets including APAC and China. I was really glad that I have worked with Lars and the great team at the LEGO Group, and I look forward to working with Lars again some day!It is really my honour working with Lars at the LEGO Group. Lars is a great leader with innovative and forward thinking. What’s more, he is very humble and open-minded, and always keeping learning the latest marketing and tech trends. Not only Lars has a great understanding of global market, but also he understands well of the emerging markets including APAC and China. I was really glad that I have worked with Lars and the great team at the LEGO Group, and I look forward to working with Lars again some day!”
    5 / 5
  • “Lars is an inspiring leader and public speaker, skilled at turning complex problems into simple solutions that deliver outstanding results. He thrives on innovation and creating bold visions for success that his teams are passionate about delivering.Lars is an inspiring leader and public speaker, skilled at turning complex problems into simple solutions that deliver outstanding results. He thrives on innovation and creating bold visions for success that his teams are passionate about delivering.”

    David Moynihan, Director, Activision Blizzard. Content & campaigns, social media, creative & editorial direction, brand building & audience growth to drive business success.

  • Lars Silberbauer “Lars is an inspiring leader and public speaker, skilled at turning complex problems into simple solutions that deliver outstanding results. He thrives on innovation and creating bold visions for success that his teams are passionate about delivering.Lars is an inspiring leader and public speaker, skilled at turning complex problems into simple solutions that deliver outstanding results. He thrives on innovation and creating bold visions for success that his teams are passionate about delivering.”
    5 / 5
  • “I have had a privilege of working with Lars for over 3 years at LEGO Group. It has been an absolute blast of a Social Media journey. Lars is an outstanding leader, who has continuously demonstrated a unique blend of both extensive knowledge, digital ‘sixth sense’ and a wider outlook of the industry. It has been a great pleasure to work in the international, multicultural team, led by Lars, feeling as a ‘one’ strong unit, working on achieving one mutual goal. Lars’s leadership style leaves a lot of trust in the hands of his team members, providing opportunities for self-expression and being able to think outside of the box, which is not normally the case, in the context of global, corporate companies. I would strongly recommend Lars as a world-class inspirational speaker and one of a kind team leader!”

    Anna Green, Helping brands rise and shine in the world of digital and social

  • Lars Silberbauer “I have had a privilege of working with Lars for over 3 years at LEGO Group. It has been an absolute blast of a Social Media journey. Lars is an outstanding leader, who has continuously demonstrated a unique blend of both extensive knowledge, digital ‘sixth sense’ and a wider outlook of the industry. It has been a great pleasure to work in the international, multicultural team, led by Lars, feeling as a ‘one’ strong unit, working on achieving one mutual goal. Lars’s leadership style leaves a lot of trust in the hands of his team members, providing opportunities for self-expression and being able to think outside of the box, which is not normally the case, in the context of global, corporate companies. I would strongly recommend Lars as a world-class inspirational speaker and one of a kind team leader!”
    5 / 5
  • “Having worked with Lars over the last couple of years at the LEGO Group I can say he's been a fantastic and inspiring leader and all round top boss. Pivotal in driving the social media agenda within LEGO he built the department from a small group to a global team spanning three time zones and working on multitudes of projects. A major part in bringing LEGO's social media offering not only into the 21st century, but up to being one of the global leaders in innovation and story telling, i'm sure he'll continue doing more of the same.”

    Richard G., Company Owner

  • Lars Silberbauer “Having worked with Lars over the last couple of years at the LEGO Group I can say he's been a fantastic and inspiring leader and all round top boss. Pivotal in driving the social media agenda within LEGO he built the department from a small group to a global team spanning three time zones and working on multitudes of projects. A major part in bringing LEGO's social media offering not only into the 21st century, but up to being one of the global leaders in innovation and story telling, i'm sure he'll continue doing more of the same.”
    5 / 5