Laura Ros Verhoeven - Speaker - By Promotivate Speaker Agency

Laura Ros Verhoeven

Conference Speaker Laura Ros Verhoeven - By Promotivate Speaker Agency

Laura Ros Verhoeven

Spain: General Manager of Volkswagen Spain: Expert in leadership, mobility, diversity, innovation, sustainability



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    Laura Ros Verhoeven has a degree in Business Administration and Management from ESADE. She began her professional career at Nissan Europe and in 1997 she joined the Volkswagen Group, working in the product area of the Volkswagen brand.

    In 2001, Laura Ros Verhoeven became Marketing Director of Škoda, a brand with which she was affiliated until 2009. She then returned to Volkswagen as Head of Planning. In 2011, Ros assumed the Aftersales Management of Volkswagen and two years later, she was appointed Marketing Director of the brand. Since January 1, 2015, she has been the General Manager of Volkswagen in Spain and is a member of the Executive Committee of Volkswagen Group Spain Distribution.

    Laura Ros Verhoeven is currently the General Director of the Volkswagen brand in Spain, a position she has held since 2015, although she joined the company in 1997. She is also part of the Executive Committee of Volkswagen Group Spain Distribution. Over the years, she has held different positions of responsibility in marketing, after-sales, and planning areas, which has allowed her to have an in-depth knowledge of the company.

    Someone who describes herself as a curious person, with a great determination to never stop training and learning, Laura Ros Verhoeven considers generosity as a fundamental aspect of teamwork. For 10 years, she was the only woman in charge of a car company in Spain.

    Volkswagen General Manager: Spain

    As the General Manager of Volkswagen Spain, Laura Ros Verhoeven is responsible for the second brand with the highest volume in the country. Her extensive experience in the automotive sector, strategic capacity, and merits in the company have led her to assume the highest position, even though her background is in marketing.

    Laura Ross Verhoeven is an expert in cross-functional team management and generating business results. She has established herself as a manager in the sector, learning from each of the companies and positions she has held. Therefore, she stands out for her strategic vision, focus on results, and cost efficiency. Her background experience includes transformational leadership, implementing new network projects, and entrepreneurship with agile methodology.

    For Volkswagen, 2020 was the year of the launch of the ID.3, its first high-volume, zero-emission electric car. Laura Ros Verhoeven believes that the coronavirus crisis has accelerated the transition towards electromobility. This   is essential to prepare for sustainable mobility for future generations.  This is a priority for the company. She is a protagonist in the path towards emission-free mobility for all.

    Laura Ros Verhoeven – Speaker

    A charismatic speaker, Laura Ros Verhoeven gives insights into multiple topics. These include leadership, mobility, diversity, innovation, and sustainability. She lives in Spain and speaks Spanish, French, and English.

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