World-renowned analyst, thought leader, and influencer: retail, technology, and consumer trends
Europe
Spain
World-renowned analyst and influencer, Laureano Turienzo is considered a thought leader in the fields of retail, consumer trends, and technology. He has a particular passion for the use of technology in retail and the good of communities. Someone who has advised most of the largest retail, consumer, and technology brands across the globe, he counts amongst his many prestige clients the likes of, amongst others, Coca-Cola, Sephora, Salesforce, Orange, MediaMarkt, and Oracle.
A well-known author, Laureano Turienzo regularly writes for Forbes. His social networks have millions of followers and he sports more than 15 million views for his LinkedIn articles. In 2021, LinkedIn ranked him as one of Spain’s most influential people and a global influencer in the retail industry. His career has seen him advise numerous government organisations, including the Spanish Government, Basque Government, and Madrid City Council.
Dedicated to observing consumers, Laureano Turienzo constantly studies the latest consumer trends. His passion for his work is obvious in his desire to help companies and professionals better connect with their consumers.
Laureano Turienzo advises some of the world’s most successful private companies and government organisations’ directors and executive teams. He considers as his specialty his ability to help leaders connect with consumers and understand industry trends.
With regards to Latin America, Laureano Turienzo and his team have helped companies within the Retails News Trends Ecosystem achieve an excellent connection with customers. His methods used are based on interviews with members of an organisation, highlighting their goals, challenges, strengths, and weaknesses and how to go about working on them.
A global conference speaker of note, Laureano Turienzo has traveled the world collaborating with retail, consumer, and technology brands as well as appearing at myriad conferences. He lives in Spain and is fluent in Spanish and English with a working proficiency in Portuguese and Catalan.
“Laureanp is the Best in Class Retail professional I've never meet. His experience in different Retail companies and markets and his passion about this bussiness stream makes him a reference in the area. If you look for innovation, transformation, success, profitability, sustainability but also a real bussiness field view (real Customer eXperience), Laureano is the person. Thanks for inspiration and friendship during more than 20 years.Laureanp is the Best in Class Retail professional I've never meet. His experience in different Retail companies and markets and his passion about this bussiness stream makes him a reference in the area. If you look for innovation, transformation, success, profitability, sustainability but also a real bussiness field view (real Customer eXperience), Laureano is the person. Thanks for inspiration and friendship during more than 20 years.”
“Laureano ha sido un estupendo compañero en un proyecto complejo en el que he aprendido con sus aportaciones a los retos comunes que afronta un comprador como somos ambos. Su calma y profesionalidad son valores muy recomendables en cualquier proyecto.Laureano ha sido un estupendo compañero en un proyecto complejo en el que he aprendido con sus aportaciones a los retos comunes que afronta un comprador como somos ambos. Su calma y profesionalidad son valores muy recomendables en cualquier proyecto.”
“Laureano ha sido siempre una pieza clave en la conclusión de negociaciones realizadas con los diferentes proveedores de marketing retail resolviendo situaciones difíciles con habilidad y consiguiendo llevar a término largas negociaciones con resultados óptimos. Laureano siempre ha mostrado un gran sentido de la responsabilidad y una constante implicación en su trabajo facilitando la labor de sus compañeros y de las personas con las que se relaciona en general en sus actividades diarias.Laureano ha sido siempre una pieza clave en la conclusión de negociaciones realizadas con los diferentes proveedores de marketing retail resolviendo situaciones difíciles con habilidad y consiguiendo llevar a término largas negociaciones con resultados óptimos. Laureano siempre ha mostrado un gran sentido de la responsabilidad y una constante implicación en su trabajo facilitando la labor de sus compañeros y de las personas con las que se relaciona en general en sus actividades diarias.”
“Riguroso, metódico y organizado, Laureano es una persona muy apreciada en todos los niveles de la organización por su profesionalidad, conocimiento del negocio y nivel de compromiso. Gran trabajador, de trato cercano, carácter abierto y un alto nivel de motivación.Riguroso, metódico y organizado, Laureano es una persona muy apreciada en todos los niveles de la organización por su profesionalidad, conocimiento del negocio y nivel de compromiso. Gran trabajador, de trato cercano, carácter abierto y un alto nivel de motivación.”
“Laureano is a good worker with hard skills like negotiation, ambitious and detail oriented. It was a pleasure to work with.”
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Europe
