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Luis Madureira - Speaker - By Promotivate Speaker Agency

Luis Madureira

Conference Speaker Luis Madureira - By Promotivate Speaker Agency

Luis Madureira

Portuguese expert in brand building, helping companies, boards, and business leaders navigate their competitive environment


Europe

Portugal

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Business Business Transformation Digital Revolution & Transformation Future of Work Marketing & Brand Building Sales, Marketing & Customer Service

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ÜBERBRANDS founder and managing partner Luis Madureira leads the Brand Building (R)evolution. He helps companies, boards, and business leaders successfully navigate their competitive environment. This he does by helping them make informed decisions with actionable outcomes, supporting the development of winning strategies, and the development of not only innovative products, but services, processes, and business models as well.

Before this, Luis Madureira acted as the global competitive intelligence practice lead for Ogilvy Consulting and had worked with the likes of Coca-Cola, United Coffee, Heineken, Red Bull, and various other world brand leaders. He has held leadership roles, both locally and globally, in areas encompassing strategy, marketing, competitive intelligence, and sales.

Nominated a distinguished Fellow by the Council of Competitive Intelligence Fellowship, Luis Madureira is the chairperson of the SCIP Portugal Chapter. He is also an invited lecturer for Masters and Postgraduation courses at various universities.

The initiator of SMINT, i.e., Social Market Intelligence, Luis Madureira has a concept focusing on competitive intelligence approach in real-time. INNOVaction, another of his concepts, refers to an end-to-end innovation program.

With regards to his education, Luis Madureira graduated from NOVA SBE in economics with a specialisation in marketing. He is also accredited with a Master of Competitive Intelligence by ACI – Academy of Competitive Intelligence. As a current Ph.D. candidate at NOVA IMS, his focus is on information and decision systems.

Luis Madureira – Speaker

As a conference speaker, Luis Madureira brings his wealth of knowledge and experience to the table, focusing on such aspects as branding, future trends, digital growth, and more. He resides in Portugal and speaks Portuguese and English.

Speaking Topics

  • “Tive a sorte de fazer parte do grupo liderado pelo Luís aquando da implementação do modelo de Design Thinking que é, sem duvida, um modelo atual, adequado e acima de tudo implementável / realizável. Definitivamente não é apenas mais um modelo teórico. O Luís, com o seu know how, foi um facilitador e “professor” excepcional, conseguindo a participação de toda a organização no desenvolvimento e implementação da metodologia. Recomendo a todas as organizações que estejam com dúvidas no que diz respeito a (Re)Definição Estratégica. Obrigado Luís.Tive a sorte de fazer parte do grupo liderado pelo Luís aquando da implementação do modelo de Design Thinking que é, sem duvida, um modelo atual, adequado e acima de tudo implementável / realizável. Definitivamente não é apenas mais um modelo teórico. O Luís, com o seu know how, foi um facilitador e “professor” excepcional, conseguindo a participação de toda a organização no desenvolvimento e implementação da metodologia. Recomendo a todas as organizações que estejam com dúvidas no que diz respeito a (Re)Definição Estratégica. Obrigado Luís.”

    Raul Monteiro, Commercial Director | AC Marca PortugalCommercial Director | AC Marca Portugal

    • Luis Madureira “Tive a sorte de fazer parte do grupo liderado pelo Luís aquando da implementação do modelo de Design Thinking que é, sem duvida, um modelo atual, adequado e acima de tudo implementável / realizável. Definitivamente não é apenas mais um modelo teórico. O Luís, com o seu know how, foi um facilitador e “professor” excepcional, conseguindo a participação de toda a organização no desenvolvimento e implementação da metodologia. Recomendo a todas as organizações que estejam com dúvidas no que diz respeito a (Re)Definição Estratégica. Obrigado Luís.Tive a sorte de fazer parte do grupo liderado pelo Luís aquando da implementação do modelo de Design Thinking que é, sem duvida, um modelo atual, adequado e acima de tudo implementável / realizável. Definitivamente não é apenas mais um modelo teórico. O Luís, com o seu know how, foi um facilitador e “professor” excepcional, conseguindo a participação de toda a organização no desenvolvimento e implementação da metodologia. Recomendo a todas as organizações que estejam com dúvidas no que diz respeito a (Re)Definição Estratégica. Obrigado Luís.”
    5 / 5

  • “Luis was instrumental is delivering the 2011 CI Pharma conference where besides showing leadership in Chairing the event, he shared his Competitive Intelligence expertise both in Setting-up a World Class CI and & Sensory Marketing Intelligence. On top of that, Luis is a great host too. Luis was instrumental is delivering the 2011 CI Pharma conference where besides showing leadership in Chairing the event, he shared his Competitive Intelligence expertise both in Setting-up a World Class CI and & Sensory Marketing Intelligence. On top of that, Luis is a great host too.”

    Gilles Jourquin, Chief Executive Officer at NewpharmaChief Executive Officer at Newpharma

    • Luis Madureira “Luis was instrumental is delivering the 2011 CI Pharma conference where besides showing leadership in Chairing the event, he shared his Competitive Intelligence expertise both in Setting-up a World Class CI and & Sensory Marketing Intelligence. On top of that, Luis is a great host too. Luis was instrumental is delivering the 2011 CI Pharma conference where besides showing leadership in Chairing the event, he shared his Competitive Intelligence expertise both in Setting-up a World Class CI and & Sensory Marketing Intelligence. On top of that, Luis is a great host too.”
    5 / 5

  • “Luis is one of the shining stars of Portuguese marketing, one of a small group of people who have made a big impact on the world. I feel privileged to know Luis and to have had the opportunity to interact with him, and follow his trajectory over the years. Luis is always several steps ahead: his drive and his intellect are uncommon in a world of mediocre thinking.Luis is one of the shining stars of Portuguese marketing, one of a small group of people who have made a big impact on the world. I feel privileged to know Luis and to have had the opportunity to interact with him, and follow his trajectory over the years. Luis is always several steps ahead: his drive and his intellect are uncommon in a world of mediocre thinking.”

    Paul Foulkes-Arellano, Circularity Educator at Circuthon® Consulting - executing circularity for global brandsCircularity Educator at Circuthon® Consulting - executing circularity for global brands

    • Luis Madureira “Luis is one of the shining stars of Portuguese marketing, one of a small group of people who have made a big impact on the world. I feel privileged to know Luis and to have had the opportunity to interact with him, and follow his trajectory over the years. Luis is always several steps ahead: his drive and his intellect are uncommon in a world of mediocre thinking.Luis is one of the shining stars of Portuguese marketing, one of a small group of people who have made a big impact on the world. I feel privileged to know Luis and to have had the opportunity to interact with him, and follow his trajectory over the years. Luis is always several steps ahead: his drive and his intellect are uncommon in a world of mediocre thinking.”
    5 / 5

  • “I've met Luis during my Executive MBA program at AESE Business School because he gave us a marketing session entitled Competitive Intelligence. More recently he was also my mentor during the Lisbon Startup Pirates, an accelerator for startups. He is an excellent communicator, very pragmatic in the analysis of complex problems, and also, he is very sharp and quite generous with his time. He demonstrates a great mastery and business acumen due to his professional background. His assistance during Startup Pirates was a very important contribution for us, as we ended 2nd place in the final pitch of business ideas in front of a panel of national and international corporate investors.I've met Luis during my Executive MBA program at AESE Business School because he gave us a marketing session entitled Competitive Intelligence. More recently he was also my mentor during the Lisbon Startup Pirates, an accelerator for startups. He is an excellent communicator, very pragmatic in the analysis of complex problems, and also, he is very sharp and quite generous with his time. He demonstrates a great mastery and business acumen due to his professional background. His assistance during Startup Pirates was a very important contribution for us, as we ended 2nd place in the final pitch of business ideas in front of a panel of national and international corporate investors.”

    Gonçalo Canário, Assets, Facilities and Project Manager, Engineer & MBAAssets, Facilities and Project Manager, Engineer & MBA

    • Luis Madureira “I've met Luis during my Executive MBA program at AESE Business School because he gave us a marketing session entitled Competitive Intelligence. More recently he was also my mentor during the Lisbon Startup Pirates, an accelerator for startups. He is an excellent communicator, very pragmatic in the analysis of complex problems, and also, he is very sharp and quite generous with his time. He demonstrates a great mastery and business acumen due to his professional background. His assistance during Startup Pirates was a very important contribution for us, as we ended 2nd place in the final pitch of business ideas in front of a panel of national and international corporate investors.I've met Luis during my Executive MBA program at AESE Business School because he gave us a marketing session entitled Competitive Intelligence. More recently he was also my mentor during the Lisbon Startup Pirates, an accelerator for startups. He is an excellent communicator, very pragmatic in the analysis of complex problems, and also, he is very sharp and quite generous with his time. He demonstrates a great mastery and business acumen due to his professional background. His assistance during Startup Pirates was a very important contribution for us, as we ended 2nd place in the final pitch of business ideas in front of a panel of national and international corporate investors.”
    5 / 5

  • “Luis and I collaborated on a competitive intelligence project for UPS. He is a smart CI practitioner who brings an insightful global perspective. His Social Media Intelligence approach allows clients to develop real-time strategy ...key enabler to future shaping of their industry. Luis and I collaborated on a competitive intelligence project for UPS. He is a smart CI practitioner who brings an insightful global perspective. His Social Media Intelligence approach allows clients to develop real-time strategy ...key enabler to future shaping of their industry.”

    Alysia Benninghoff , Business Development | Insights and Strategy | Competitive Intelligence Analyst | Entrepreneur | ConsultantBusiness Development | Insights and Strategy | Competitive Intelligence Analyst | Entrepreneur | Consultant

    • Luis Madureira “Luis and I collaborated on a competitive intelligence project for UPS. He is a smart CI practitioner who brings an insightful global perspective. His Social Media Intelligence approach allows clients to develop real-time strategy ...key enabler to future shaping of their industry. Luis and I collaborated on a competitive intelligence project for UPS. He is a smart CI practitioner who brings an insightful global perspective. His Social Media Intelligence approach allows clients to develop real-time strategy ...key enabler to future shaping of their industry.”
    5 / 5

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