Markus Kramer is a luxury brand and marketing expert with a history that includes working with some of the most successful brands around the globe. These include, amongst many others, the likes of Harley-Davidson, Aston Martin, Ferrari, Breitling, DHL, and numerous startups. He is also the bestselling author of The Guiding Purpose Strategy and co-author of the annual Responsible Investment Brand Index (RIBI)™.
Someone who helps the world’s top brands conquer challenges, rewrite the rules, and evolve their businesses, Markus Kramer is in the business of helping companies shape their visions and reconfigure the architecture of what drives their business and brand culture.
Markus Kramer believes that the core of his success is his ability to understand the what, where, and how of fitting into the hearts and minds of other people. Together, these principles can help shape a strategic brand or business vision. In so doing, he has helped businesses optimise their branding and marketing capabilities.
“The beauty shines through when all stakeholders are aligned around one vision, one brand, and pull on one string to deliver excellence together.” – Markus Kramer
Regarding his educational background, Markus Kramer holds degrees in Marketing and Brand Management from the University of California, Berkeley. He also holds an MBA (Hons) from the SAID Business School at the University of Oxford, England, and a degree in Fintech and Future Commerce from MIT, USA.
A visiting Professor in Strategic Brand Management at Bayes Businesss School London, he teaches Strategic Brand Management for MBAs and executives at the Faculty of Management Sciences at Cass Business School in London and the NEOMA Business School in France. He sits on the European Board of the Chief Marketing Officer (CMO) Council and is a jury member for the US Marketing Property Awards. The latter strives to continuously highlight the latest trends in the world of brand and marketing management.
Markus Kramer, with his vast experience in branding and marketing, makes use of interactive media to keep audiences sitting on the edge of their seats. He spends his time between London, UK, and Zurich, Switzerland, and speaks English, French, and German
“Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results!”
“Markus participated so effectively as a keynote speaker at the 4th Brand Congress. He has played a major role in making it an outstanding event. His presentation was excellent, really successful, motivating and interesting for the audience!”
“Markus is an intelligent and professional marketing consultant who gave our marketing function clear direction through a period of change. He learnt our business quickly, identifying and prioritising our needs. He is very energetic and has an engaging style and became a popular member of the Executive Team.”
“From our very first meeting, it was clear to me that Markus is one of those rare individuals whose combination of natural curiosity, energy, honesty, passion and vision totally befit his meteoric rise to a senior role at one of the world’s most respected brands. A great guy!”
“Thank you very much for your contribution to our Distribution Week last week in Brussels and am happy to tell you that your speech was ranked by the participants among the three best ones of the full event.”