His obsession with Lego resulted in conference speaker Martin Lindstrom being invited to the advisory board and being given his own brick. This put the 12-year old Martin onto the path he follows to this day – products and branding.
These days, Martin Lindstrom is regarded as one of the world’s leading business, branding, and culture transformation experts. Amongst his various Fortune 200 clients, he counts such industry giants as the Coca-Cola Company, Nestle, and Red Bull. His success has seen him ranked as number 18 by Thinkers 50 and named one of TIME Magazine’s “World’s 100 Most Influential People”.
His cutting-edge research in behavioural psychology and New York Times bestsellers are shaping how organizations approach innovation, culture, and business transformation. ‘Buyology: The Truth and Lies About Why We Buy’ was a US and worldwide Top 10 Bestseller and voted ‘pick of the year’ by USA Today. According to the Wall Street Journal, ‘Brand Sense’ is “…one of the five best marketing books ever published”. His latest title, ‘Small Data’ describes the minute clues that uncover large trends and explores the depth to which consumer insight can either result in an organisation’s success or demise.
“BRAND sense breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands.” – ANDRE LACROIX, Chief Executive Officer & Chairman, Euro Disney
Thus far, Martin Lindstrom has seen his books translated into 48 languages and has sold over a million copies worldwide.
A top brand-building expert, Martin Lindstrom has managed to carve out a niche as both a global expert and pioneer in brand marketing, consumer psychology, and neuroscientific research. His unorthodox methods allow a company to understand consumer desires when it comes to products. He then helps them turn these into desired products, brands, and experiences.
Martin Lindstrom makes time in his busy schedule to write a column for Fast Company and TIME Magazine and has written over a thousand articles on branding that have been published in over 100 different countries. He is featured in the Wall Street Journal, Newsweek, The Economist, New York Times. Martin Lindstrom has also made numerous appearances on television channels across the globe and is the anchor and producer of NBC’s ‘Main Street Makeover’.
Conference speaker Martin Lindstrom, the founding partner and Chairman of the Board of Buyology Inc. presents his talks in English and travels from the USA. A passionate storyteller, Martin connects with his audiences and offers amazing insights into the marketing trade. His original thinking makes him one of the world’s most respected branding geniuses, with a life mission of bridging the gap between consumers and brands.
Amongst his various audiences, he counts the likes of Google, the World Business Forum, KraftHeinz, Amazon, LEGO, and the World Economic Forum.
“He is INCREDIBLE! I could listen to him for hours and enjoy every electrifying, mind-blowing minute.” -Josephine Vaccaro, President, Jenny Craig
“He was INCREDIBLE! I could listen to him for hours and enjoy every electrifying, mind-blowing minute.”
"Martin is an exceptional intellect and entertainer combined. He was able to inspire me and make me uncomfortable about the role of marketing at the same time."
“Martin is not just a consumer guru, but also an expert entertainer! He keeps the audience at the edge of the seat during the session with humor, relevance, and theatrics! Thoroughly enjoyable few hours!"
"Martin is a genius. I say that because a lot of impressions and thoughts I have about Go Daddy were reflected in his presentation. He nailed it."
It is difficult to comprehend that one man could possess so much spot-on detail regarding branding and the consumer. Often, we think we know our consumers best...better than anyone else could. Then Martin comes along and shows us why that is not so--challenging us to view the consumer in their true light. This, of course, forces us to think and plan differently than we are used to--which leads to better results. Martin is a cutting-edge visionary, a master of his craft, and in full command of his vast repertoire of knowledge.
“A thought-provoking, witty and highly relevant presentation brought to life by an excellent speaker.”