Martin Lindstrom

Martin Lindstrom

• Expert in business transformation, culture building, branding and marketing, innovation and change management, and behavioural psychology
• Named New York Times and Wall Street Journal best-selling author
• Named one of the “World’s 100 Most Influential People” by TIME Magazine and ranked in the Thinkers 50 top 20
• Television personality and contributor to numerous business publications

His obsession with Lego resulted in conference speaker Martin Lindstrom being invited to the advisory board and being given his own brick. This put the 12-year old Martin onto the path he follows till this day – products and branding.

These days, Martin Lindstrom is regarded as one of the world’s leading business, branding, and culture transformation experts. Amongst his various Fortune 200 clients, he counts such industry giants as the Coca-Cola Company, Nestle, and Red Bull. His success has seen him ranked as number 18 by Thinkers 50 and named one of TIME Magazine’s “World’s 100 Most Influential People”.

His cutting-edge research in behavioural psychology and New York Times bestsellers are shaping how organization approach innovation, culture, and business transformation. ‘Buyology: The Truth and Lies About Why We Buy’ was a US and worldwide Top 10 Bestseller and voted ‘pick of the year’ by USA Today. According to the Wall Street Journal, ‘Brand Sense’ is “…one of the five best marketing books ever published”. His latest title, ‘Small Data’ describes the minute clues that uncover large trends and explores the depth to which consumer insight can either result in an organisation’s success or demise.

“BRAND sense breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands.” – ANDRE LACROIX, Chief Executive Officer & Chairman, Euro Disney

Thus far, Martin Lindstrom has seen his books translated into 48 languages and has sold over a million copies worldwide.

A top brand-building expert, MartinLindstrom has managed to carve out a niche as both a global expert and pioneer in brand marketing, consumer psychology, and neuroscientific research. His unorthodox methods allow a company to understand consumer desires when it comes to products. He then helps them turn these into desired products, brands, and experiences.

Martin Lindstrom makes time in his busy schedule to write a column for Fast Company and TIME Magazine and has written over a thousand articles on branding that have been published in over 100 different countries. He is featured in the Wall Street Journal, Newsweek, The Economist, New York Times. Martin Lindstrom has also made numerous appearances on television channels across the globe and is the anchor and producer of NBC’s ‘Main Street Makeover’.

Martin Lindstrom – Speaker

Conference speaker Martin Lindstrom, the founding partner and Chairman of the Board of Buyology Inc. presents his talks in English and travels from the USA. A passionate storyteller, Martin connects with his audiences and offers amazing insights into the marketing trade. His original thinking makes him one of the world’s most respected branding geniuses, with a life mission of bridging the gap between consumers and brands.

Amongst his various audiences, he counts the likes of Google, the World Business Forum, KraftHeinz, Amazon, LEGO, and the World Economic Forum.

“He is INCREDIBLE! I could listen to him for hours and enjoy every electrifying, mind-blowing minute.” -Josephine Vaccaro, President, Jenny Craig

Speaking Topics

• CULTURE: Leadership, Innovation, and the Surprising Truth of Human Motivation
• What it takes to create a powerful culture, reverse poor staff morale, and attract top talent.
• Common sense initiatives (low-hanging fruit) that can, within weeks, infuse hope in an organization, boost morale, and improve productivity.
• The step-by-step roadmap to transform a bureaucratic organization into a powerful culture.
• The classic pitfalls and misunderstandings that jeopardize 9 out of 10 culture projects — and how to systematically avoid them.
• BUSINESS TRANSFORMATION: The Disruptor’s Agenda: Unleashing the Innovators
• Why most MBA textbooks are misguided about transformation, and what a true (and much more dynamic) alternative looks like.
• How to reinfuse hope into an organization that began, decades ago, to lose its nerve, nimbleness, and entrepreneurial spirit.
• How to ensure that great conceptual thinking and big ideas don’t drown in politics, bureaucracy, compliance — with a lot of talks but no action.
• How to balance the short term (going from red to black) and the long term (the big idea, versus a compromise of a compromise) without losing the interest of the board, senior management, and investors.
• CUSTOMER JOURNEY: Creating a Next-Gen Customer Journey Experience
• The optimal, highly cost-effective way to design a unique customer journey.
• The pitfalls few think about but which, if avoided, can save your organization millions.
• The small, yet highly strategic, steps you should take first in order to immediately generate results, build momentum, and save money.
• Best practices from completely unrelated industries, and what you should learn from their innovate ways of handling customer experiences.
• FUTURE RETAIL: Until Amazon creates a drone that can cut your hair, there’s a physical, real reason to visit the barbershop
• To identify “low hanging fruit” that can have an immediate bottom-line impact and create the momentum needed to revise a negative spiral trend.
• The latest retail trends from around the world, which will inspire you, provoke you and strengthen your strategy.
• What it will take to turn around your stores — and the roadmap that will get you there.
• How to identify and steer around the pitfalls and unexpected obstacles that cause nine out of ten retail transformations to fail.
• BIG DATA: And Why the Next BIG Thing Will Be All About Small Data
• Why most Big Data strategies have been shown to be fundamentally flawed, resulting in billions of wasted time and cost.
• Why some of the world’s largest companies now swear by Small Data when identifying their next billion-dollar bet (and how their success rate is an astounding 81% above average).
• How combining Big Data with Small Data has been shown to establish a remarkable competitive edge, while saving millions of dollars.
• How it is possible to adopt a Small Data approach right away, in a highly cost-effective manner, generating tangible results within a matter of months.