His obsession with Lego resulted in Martin Lindstrom being invited to the advisory board and being given his own brick. This put the 12-year old Martin onto the path he follows till this day – products and branding.
Martin’s atypical start has led him to become one of the world’s top brand building experts, counting amongst his Fortune 100 clients such giants as the Coca-Cola Company, Nestle, and Red Bull. His success has seen him ranked as number 18 by Thinkers 50 and named one of TIME Magazine’s “World’s 100 Most Influential People”.
The change agent and brand futurist is a New York Times and Wall Street Journal best-selling author with six books under his belt. These include ‘Buyology: The Truth and Lies About Why We Buy’, ‘BRANDsense’, and ‘Brandwashed’. Buyology was a US and worldwide Top 10 Bestseller and voted ‘pick of the year’ by USA Today. According to the Wall Street Journal, ‘BRANDsense’ is “…one of the five best marketing books ever published”.
“BRAND sense breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands.” – ANDRE LACROIX, Chief Executive Officer & Chairman, Euro Disney
A top brand-building expert, Martin has managed to carve out a niche as both a global expert and pioneer in brand marketing, consumer psychology, and neuroscientific research. His unorthodox methods allow a company to understand consumer desires when it comes to products. He then helps them turn these into desired products, brands, and experiences.
Martin Lindstrom makes time in his busy schedule to write a column for Fast Company and TIME magazine and has written over a thousand articles on branding that have been published in over 100 different countries. He is featured in the Wall Street Journal, Newsweek, The Economist, New York Times, He has also made numerous appearances on television channels across the globe, and is the anchor and producer of NBC’s ‘Main Street Makeover’.
Martin Lindstrom, the founding partner and Chairman of the Board of Buyology Inc., as a speaker, presents his talks in English. A passionate storyteller, Martin connects with his audiences and offers amazing insights into the marketing trade. His original thinking makes him one of the world’s most respected branding geniuses in the world, with a life mission of bridging the gap between consumers and brands.
“He is INCREDIBLE! I could listen to him for hours and enjoy every electrifying, mind-blowing minute.” -Josephine Vaccaro, President, Jenny Craig
It is difficult to comprehend that one man could possess so much spot-on detail regarding branding and the consumer. Often, we think we know our consumers best...better than anyone else could. Then Martin comes along and shows us why that is not so--challenging us to view the consumer in their true light. This, of course, forces us to think and plan differently than we are used to--which leads to better results. Martin is a cutting-edge visionary, a master of his craft, and in full command of his vast repertoire of knowledge.
“A thought-provoking, witty and highly relevant presentation brought to life by an excellent speaker.”