Michael Solomon
- Expert in how psychology influences marketing that influences consumer choice
- Author of “Consumer Behaviour: Buying, Having, and Being”, the most widely used book on the subject in the world
- Best topics: consumer behavior, marketing, advertising, retailing and social media
- He has spoken to Fortune 500 companies, top advertising agencies, associations and branches of government on five continents and received rave reviews.
Prof. Michael Solomon is a consumer behaviour expert. He studies everything to do with the behaviour of consumers and their interaction with the marketplace, including that with regards to fashion, food, the technology used, their music preferences, and how they pick their sofa.
According to Michael, “People don’t buy things because of what they do; they buy things because of what they mean. Our choices of products and services, whether food, furniture, or fax machines, reflect a pattern of consumption that jointly defines a lifestyle.”
Michael Solomon has literally written the book, several, in fact, on how to understand student behaviour. A much-lauded author, his textbook on the subject is used by universities that support the subject. “Consumer Behaviour: Buying, Having, and Being” is estimated as being the most widely used book on the subject across the globe. The book has also been translated into several languages.
Today’s consumers are looking for more than just a purchase, they’re looking for an experience. Add that to the fact that consumers want to be mindful about where their dollars are going and to which organizations are being supported by proxy of their spending. No one understands consumers better than Michael Solomon. He has helped leading brands around the world dial into what consumers are thinking, buying, supporting, promoting and talking about with their friends and families. He has his finger on the pulse of what’s trending and guides leaders on how to position their brand to gain the highest visibility, pivot when necessary, be nimble, and thrive in every economic shift. Bottom-line, Michael has set the gold standard for understanding consumer behaviour.
Michael, who holds a PhD in Social Psychology, is a Professor of Marketing at the Haub School of Business at Saint Joseph’s University in Philadelphia, U.S.A. His work in the field of consumer behaviour has seen him receive the Cutty Sark Men’s Fashion Award for his research on the psychological aspects of clothing. He is the editor of The Psychology of Fashion and co-editor of The Service Encounter: Managing Employee/Customer Interaction in Service Businesses.
Besides his academic responsibilities, Prof. Michael Solomon is a frequent media contributor, with his articles appearing in various magazines such as Psychology Today, Savvy, and Gentleman’s Quarterly. He has also been quoted in numerous national magazines and newspapers, e.g. Glamour, Self, The New York Times, The Wall Street Journal, and USA Today. Michael has also made a number of appearances on both radio and television, commenting on human behaviour issues. Amongst his appearances, he includes such shows as “The Today Show” and “Good Morning America.”
Michael Solomon – Speaker
Michael Solomon is an in-demand speaker who has addressed business groups across the globe, including South Korea, Peru, Japan, the United Kingdom, Germany, Mexico, Poland, and Brazil. Someone who is at the forefront of marketing thought that emphasizes the importance of how products and services are experienced by those who by them, Michael has advised numerous companies on aspects of consumer research, lifestyle, and marketing.
Speaking Topics
- The New Chameleons: Unlock Marketing’s Old Cages to Profit from Disruption
- Earthshaking Trends: What You Need To Know NOW About Keeping your Top Consumers
- A Moving Target: Understanding how “deep meanings” influence customers worldwide will improve your aim.
- The Young and the Restless: Capture the Hearts, Minds and Wallets of Millennials
- Step on the G.A.S. (Gratification, Agency & Stability): Consumer Behavior in The New Normal
- We Really ARE What We Wear: How The Psychology of Fashion Influences Consumer Behavior
- The Many Faces of AI: Persuasive Salesbots and Tomorrow’s Customer Experience