Michaela Merk

Michaela Merk

• Branding, sales management, and client experience specialist
• International business speaker and trainer
• Bestselling author of ‘Luxury Sales Force Management’
• Over twenty years’ top management and consulting experience

Michaela Merk, an international business speaker, trainer, author, and professor, specializes in retail, brand, and digital excellence through relationship management. With her focus on helping companies transform sales and service teams into brand ambassadors, she helps them in generating an unforgettable customer experience.

With an innate knack of showing how customer expectations change in an increasingly connected world, Michaela Merk helps teams generate unprecedented customer experiences in a traditional sales and services environment. According to Professor Michaela Merk, digitalisation requires growing humanisation.

Michaela Merk acquired her expertise by managing and coordinating up to 1000 sales associates for both international premium and luxury brands catering to an extremely demanding clientele. Part of her job sees her advising companies in their digitalisation process, thereby helping them master the new retail reality. With her 20 years of top management and consulting experience, Michaela has worked with the likes of top brands including Chanel, Rolex, LVMH, L’Oréal, Estée Lauder, and many others.

According to Michaela Merk, her aspirations are to uplift people in excellence. This need is inspired by the luxury sector from which she learned many secrets over the years. Her passion for sharing resulted in her addressing audiences worldwide, talking about luxury marketing, retail, and digitalisation. Amongst her many audiences, she counts numerous large corporations and academic institutions, such as ESSEC, MC Lyon, IFM, and the Univ. St Gallen, to name but a few.

Michaela Merk also holds a Ph.D. in marketing from the Doctorate School of Paris (Sorbonne & HEC). She is also the author of ‘Luxury Sales Force Management’, a bestseller on sales team management.

Michaela Merk – Speaker

As a speaker, Michaela Merk delivers dynamic keynotes that fascinate audiences with her in-depth know-how, hands-on content, and her shining personality. Living in France and speaking German, French, and English, she tailors each keynote to suit her specific audience.

Speaking Topics

• RETAIL EXCELLENCE
• Creating Sales Team Excellence: The art of recruiting, managing and developing salespeople into brand ambassadors
• Sales and Service Excellence: Exceeding client expectations as brand ambassadors
• Discover and master the codes of luxury: The art of selling in a world of excellence
• Detect client needs by decoding yourself: Improve your interpersonal skills to become a selling champion
• Mastering the new retail reality: Trends – Best Practices – Implications
• Salesforce Management in China: Strategies for building a loyal, successful and engaging sales team
• DIGITAL EXCELLENCE
• The digital challenge of premium & luxury brands: Trends, best-practices, and implications
• The challenge of digitalizing your stores and salespeople: Innovating the shopping experience in the digital age
• Luxury Service Sense in the digital age: Exceeding customer expectations by integrating digital tools & services
• BRAND EXCELLENCE
• Luxury Brand Management: The art of building and launching strong brands
• The Branding Challenge: Creating a striking brand platform
• The art of transmitting new fashion collections to sales teams: Tools, techniques, successful sales