France based expert on Branding, Sales Team Management, Customer – Client Experience
Europe
France
Michaela Merk, an international business speaker, trainer, author, and professor, specializes in retail, brand, and digital excellence through relationship management. With her focus on helping companies transform sales and service teams into brand ambassadors, she helps them in generating an unforgettable customer experience.
With an innate knack of showing how customer expectations change in an increasingly connected world, Michaela Merk helps teams generate unprecedented customer experiences in a traditional sales and services environment. According to Professor Michaela Merk, digitalisation requires growing humanisation.
Michaela Merk acquired her expertise by managing and coordinating up to 1000 sales associates for both international premium and luxury brands catering to an extremely demanding clientele. Part of her job sees her advising companies in their digitalisation process, thereby helping them master the new retail reality. With her 20 years of top management and consulting experience, Michaela has worked with the likes of top brands including Chanel, Rolex, LVMH, L’Oréal, Estée Lauder, and many others.
According to Michaela Merk, her aspirations are to uplift people in excellence. This need is inspired by the luxury sector from which she learned many secrets over the years. Her passion for sharing resulted in her addressing audiences worldwide, talking about luxury marketing, retail, and digitalisation. Amongst her many audiences, she counts numerous large corporations and academic institutions, such as ESSEC, MC Lyon, IFM, and the Univ. St Gallen, to name but a few.
Michaela Merk also holds a Ph.D. in marketing from the Doctorate School of Paris (Sorbonne & HEC). She is also the author of ‘Luxury Sales Force Management’, a bestseller on sales team management.
As a speaker, Michaela Merk delivers dynamic keynotes that fascinate audiences with her in-depth know-how, hands-on content, and her shining personality. Living in France and speaking German, French, and English, she tailors each keynote to suit her specific audience.
“Excellent, visionary and inspiring presentation! It was very concrete since Mrs Merk showed us tools we can apply tomorrow. I could feel the enthusiasm in the audience.”
“Michaela Merk’s presentation was fabulous, inspiring and very engaging for the audience. She brought up new ideas and models for retailers to embrace the new digital world.”
“Thank you for your majestic presentation at our European Retail Conference. You managed to pass over the flame to the public.”
"Thank you and congratulations for your brilliant presentation which will remain in our memories for its pertinence and the quality of your messages."
"I wanted to extend my gratitude for an exceptional two day course in Dubai. It was inspiring, enthralling and challenging. We are looking to inspire our employees to work as a team, bring passion to the Brand and become amazing Jewellery Specialists by consulting, inspiring and guiding customers on their Versace Fine Jewellery experience. Much of what we learned over the two days will become integral to our Training and Development Strategies; where we are diligently focusing on the core essence of our people.”
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