Mitch Lowe has been the Chief Executive Officer of MoviePass, Inc. since 2016 and is a partner at Crestlight Venture Partners, LLC. He also served as Chief Executive Officer at Quarterly, and has, since 2011, been an independent consultant for entrepreneurs and startups. His experience in the video and rental industry spans over 25 years, during which time he has held executive positions, including at two of the most influential companies on the home entertainment scene.
His involvement with MoviePass has seen the company grow, with a current subscriber base of over 20 million people.
Before his success with MoviePass, Mitch Lowe was a founding member of Netflix, where he was Vice President of Business Development and Strategic Alliances up to 2003. His initial role was to educate team members as to how the video industry works. He was also their first content buyer. As the company grew, however, so did his role, as his focus became strategic deals that would result in a larger subscriber pool.
After his time at Netflix, Mitch went on to join RedBox, first as COO and later President of the company. The DVD vending machine rental service grew to 35 thousand kiosks across the USA, taking a company with an annual revenue of less than a million dollars to one that grossed over $1.5 billion eight years later.
His latest venture, MoviePass, started in June 2016 with him joining as company CEO. In essence, according to Mitch Lowe, the venture is a movie theater subscription that could be termed ‘Netflix for movie theaters’.
Besides his day job, Mitch Lowe serves or has served on a number of boards, either directly or in an advisory capacity. Amongst these are Head of The Content Advisory Board of Nano Tech Entertainment, Director of Cantaloupe Systems, Board Advisor to Alchemy Entertainment, Fando, GoWatchit, and SkwywriterRX. He is also a Director of Our Alchemy, an Independent Director at Notis Global, a Member of The Content Advisory Board of Nano Tech Entertainment, and Chairman of the Software Dealers Associaton.
Mitch Lowe is passionate about how consumers react to the choices they are offered and the business opportunities this presents. He feels those who want to innovate should differentiate themselves, simplify things, and focus on their aims.
Because of his vast experience in the entertainment industry and his business development skills, Mitch has entered numerous partnerships and gone on to leading roles within other businesses that want to combine technology and traditional forms of entertainment.
As a speaker, Mitch Lowe embraces technology and the challenges it presents within the entertainment market. He also looks at the bewildering number of choices presented to new businesses that look for a way to succeed. Big businesses, he feels, need to simplify and streamline operations, looking at both internal and external factors to do so, using teamwork as the pivot. All this without using sight of the end goal.
“Mitch joined us before we were Netflix, he was part of the founding team at Netflix, and a vital part or our successes.”
“Mitch for the Perfect Media specialist with all the unique skills and Background able to transform the initial test to the great success Redbox has become .I used to say this guy OWNS the DVD industry he got it Instantly and since he made the BOOM.”
“Mitch has always had a brilliant approach to keep a company moving and thinking forward. Many of the ideas I would suggest to him he would not only accept and put into consideration, he would usually bring up opportunities in which that idea can be used in more than the intended platform. His approachable work ethic really re-iterates a positive work environment.”
“Me, a dynamic director of marketing handling the launch of DVD at Philips. Mitch, a tenacious and creative marketeer with an idea. He pitched Netflix coupons as an in box offer providing free movies to new owners. I countered with the prequalified lead position and secured a payment per coupon inserted. A score for both sides. The rest is history. His a bit more historic than mine!”