Nadja Swarovski is a prominent figure in Swarovski, the world’s leading crystal manufacturer. She is the first woman to serve on its Executive Board and is the great-great-granddaughter of the company’s founder, Daniel Swarovski. With an annual turnover of €3.2 billion, Swarovski has remained at the forefront of creative and lifestyle trends due to Nadja’s leadership and creative collaborations over the past two decades.
Nadja Swarovski established relationships with people in the fashion, jewellery, design, architecture, film, and art worlds, making her a well-known creative patron. She has led the company’s global branding and communication efforts and initiated various creative projects, including installations, artworks, and crystal products, which have revitalized the company. Nadja Swarovski also chairs the Swarovski Foundation and oversees the company’s Corporate Social Responsibility initiatives and philanthropic programs.
In the fashion industry, Nadja Swarovski has built on Swarovski’s legacy of collaborating with leading designers and emerging talents, implementing groundbreaking designer support and catwalk initiatives such as the Swarovski Collective and Runway Rocks. In design, Nadja launched Swarovski Crystal Palace in 2002, an initiative that pushed the boundaries of lighting through collaborations with crystal designers, producing a body of work that offered a snapshot of the most exciting creative minds of the modern era.
Nadja Swarovski developed Atelier Swarovski in 2007, a cutting-edge jewellery and accessories line featuring collaborations with various high-end designers. Atelier Swarovski Home, a home decor brand created in partnership with innovators in the field, was launched in 2016. Nadja has also strengthened Swarovski’s relationships with the film industry through partnerships with costume and set designers, and Swarovski crystals have been featured in numerous movies. In the music industry, Nadja has overseen collaborations with costume designers for superstar performers such as Beyoncé, Taylor Swift, Jennifer Lopez, and Madonna.
From 2012-2020, Nadja led Swarovski’s Corporate Social Responsibility strategy,. She ensured the embedding of ethical and environmental standards in the company’s business practices as it pursued its aim of becoming a world leader in sustainable luxury. She is an ambassador for Women for Women International, and under her leadership, Swarovski has signed up to the UN Women’s Empowerment Principles and the UN Global Compact.
Nadja chairs the Swarovski Foundation. She established the foundation to consolidate the company’s long-term commitment to charitable giving. With a focus on education, the Foundation supports projects that foster creativity and culture, meet social needs, promote well-being, and conserve natural resources. The Foundation has supported various projects. These include the restoration of the San Giorgio statue at the Basilica di San Giorgio Maggiore in Venice, the new Swarovski Foundation Centre for Learning at the Design Museum in London, Women for Women International, and Water Aid.
Nadja Swarovski received her education in Europe and the United States. She graduating from Southern Methodist University in Dallas in 1992 and completed a graduate course in fine and decorative arts at Sotheby’s in New York. She holds both USA and Austrian citizenship. Currently based in London, she holds board-level positions at the UCLA School of Theatre, Film and Television, the FIT Foundation, and the German Fashion Council.
Nadja Swarovski’s focus on sustainability has been recognized. She received the Fashion Institute of Technology Social Impact in Sustainability Award in 2019 and the Business Leader of the Year Award from Positive Luxury in 2020. She was also named to the Business of Fashion’s BoF 500 professional index of the people shaping the fashion industry.
Nadja Swarovski focuses on charitable giving, the use of conscious luxury, and the consideration of responsible ethical environmental practices in business. She currently resides in the United Kingdom and speaks English, French, German, Italian, and Spanish.