Orlando Machado - Speaker - By Promotivate Speaker Agency

Orlando Machado

Conference Speaker Orlando Machado - By Promotivate Speaker Agency

Orlando Machado

Data analytics expert, LEGO Group Chief Data Officer: Ranked first by DataIQ on their list of most influential people in data-driven business


England

Europe

United Kingdom

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With over 25 years of experience helping large organisations get value from data, Orlando Machado has been involved in board-level engagements across multiple sectors. These include, amongst others, retail, financial services, manufacturing, and technology.

Orlando Machado was a data scientist long before data science became one of the hottest technology roles. An expert in diving into customer insights and thus providing them with the best experience possible, he has held various positions during his career. Before joining the LEGO Group, he was the Chief Data Scientist at MoneySupermarket. He also worked at dunnuhumby where, as the Head of Customer Insight, he worked on Tesco’s successful Clubcard. He has also had dealings with Aviva and the BBC and filled the post of Head of Analytics at Wunderman, one of the largest communications agencies in the world.

His role in his various positions has seen him employ statistical techniques to turn data into predictions to improve customer experiences.

Due to his excellent outcomes, DataIQ ranked Orlando Machado number one on its list of the most influential people in data-driven business in 2019. He was appointed chief data officer for the LEGO Group in 2021. His role sees him bring his wealth of expertise and experience into the world of play.

Although he works at LEGO and has numerous speaking engagements, Orlando Machado remains a non-executive director for Cambridge University Press And Assessment Board. Regarding his educational background, he holds a Ph.D. in Statistics from the University of Warwick.

Orlando Machado – Speaker

A regular speaker at industry events, Orlando Machado is passionate about the opportunities available to use emerging technologies to evolve and transform established industries. He lives in the United Kingdom and presents in English.

Speaking Topics

  • "Orlando Machado is one of most influential people in data driven businesses as Group Chief Data Officer at LEGO Group. Everything went well and Orlando was a great speaker."

    A.T Kearney International AG (with Orlando Machado), Geneva, Switzerland. May 2023

  • Orlando Machado "Orlando Machado is one of most influential people in data driven businesses as Group Chief Data Officer at LEGO Group. Everything went well and Orlando was a great speaker."
    5 / 5
  • “Orlando is a superstar, a planet-like brain and a hugely engaging approach to Data. I recruited Orlando out of DH and he has gone from strength to strength in our business. He's very good at Change and has helped steer a step shift in how we treat and use data. One to watch! Orlando is a superstar, a planet-like brain and a hugely engaging approach to Data. I recruited Orlando out of DH and he has gone from strength to strength in our business. He's very good at Change and has helped steer a step shift in how we treat and use data. One to watch!”

    Alan Cairns, COO | Scaling companies with purpose | International Leadership | Mentor | Fellow @ London COO Roundtable | Lifetime fitness fiend | ex Moneysupermarket, MOO, Octopus Ventures, iTech Media groupCOO

  • Orlando Machado “Orlando is a superstar, a planet-like brain and a hugely engaging approach to Data. I recruited Orlando out of DH and he has gone from strength to strength in our business. He's very good at Change and has helped steer a step shift in how we treat and use data. One to watch! Orlando is a superstar, a planet-like brain and a hugely engaging approach to Data. I recruited Orlando out of DH and he has gone from strength to strength in our business. He's very good at Change and has helped steer a step shift in how we treat and use data. One to watch!”
    5 / 5
  • “Epic springs to mind as a good description for Orlando's data experience and expertise. He has an ability to use data to simplify the most complex and often mystifying business issues and quickly drills down to the most relevant stats. I worked with him at both MoneySupermarket and Wunderman and have learnt a lot both times.Epic springs to mind as a good description for Orlando's data experience and expertise. He has an ability to use data to simplify the most complex and often mystifying business issues and quickly drills down to the most relevant stats. I worked with him at both MoneySupermarket and Wunderman and have learnt a lot both times.”

    Sarah Sahota

  • Orlando Machado “Epic springs to mind as a good description for Orlando's data experience and expertise. He has an ability to use data to simplify the most complex and often mystifying business issues and quickly drills down to the most relevant stats. I worked with him at both MoneySupermarket and Wunderman and have learnt a lot both times.Epic springs to mind as a good description for Orlando's data experience and expertise. He has an ability to use data to simplify the most complex and often mystifying business issues and quickly drills down to the most relevant stats. I worked with him at both MoneySupermarket and Wunderman and have learnt a lot both times.”
    5 / 5
  • “Orlando brought senior level statistical and analytical expertise to bear in a complex marketing and communications environment at Wunderman. His knowledge, intellect and aptitude helped to redefine and significantly elevate the Planning and Analytic work carried out at the agency. He possesses a rare combination of intellectual distinction, charisma and enthusiasm, approachability and practicality.”

    Clarke Vincent, Co-Founder & Managing Director at The Fundraising Agency

  • Orlando Machado “Orlando brought senior level statistical and analytical expertise to bear in a complex marketing and communications environment at Wunderman. His knowledge, intellect and aptitude helped to redefine and significantly elevate the Planning and Analytic work carried out at the agency. He possesses a rare combination of intellectual distinction, charisma and enthusiasm, approachability and practicality.”
    5 / 5