Renato de Castro is an urban strategist visionary, specialising in the concept of ‘smart cities’. The Doctor of Business Administration candidate at Maastricht School of Management, Netherlands, is a prolific writer and video blogger at Actual Smart City Magazine. This is a leading global publication about Smart City and is seen in over 120 countries worldwide.
Renato has been an MBA professor for a period of seventeen years and is responsible for courses and subjects relating to international marketing and globalization strategies at a number of universities around the globe. His education started with a BS Business Administration from Universidade Federal da Paraiba, followed by a Master in Global Management from Hochschule Bremen.
Amongst his many positions he counts:
Renato has upwards of twenty years’ experience in developing market entry strategies and investment managing when it comes to smart cities development on a global scale. As Founder of City SmartUp he is leading smart business and investment between smart cities in Europe, South America and Asia.
Renato has spoken at more than thirty global events, amongst them two TEDx Talks, on topics related to smart cities. He originates from Brazil and resides and travels from Barcelona, Spain. Renato presents fluently in Portuguese, Spanish, Italian and English
” Smart Cities are places where everything conspires to make your life better.” – Renato de Castro
"Renato de Castro is an excellent lecturer and business strategist; he has communication skills in the field of smart city. I spoke with Renato after the panel smartexpo event in Barcelona where he engaged the audience into the discussion. Renato explained well the different approaches to smart cities in different countries, showing as you can plan smart cities in small...more"
"Renato is a very talented speaker and is capable to focus attention on very complex topics even under limited time constrains. His competences on Smart Cities are wide and embrace various real cases and applications "
"A global Vision with local flavor. Renato help us outperform the company competition by constantly looking for international best practices that could be translated into our market, always "tropicalyzing" the ideas into local unique selling proposition. "