Samuel Scott is a former journalist and editor who eats, breathes, and lives for all things related to marketing. These days a marketing and communications executive, Samuel Scott shares his unique insights into the world of traditional and digital marketing.
Samuel Scott could be considered a child of the ‘internet’ generation, as he was still at school when this genre took the world by storm. He has a unique, inherent understanding of what life was like before the World Wide Web came into being, as well as how it has affected society at large. These insights put Samuel Scott in the position where he understands both off- and online marketing, how they differ, and how they could potentially complement each other.
Before starting his “The Drum” magazine column “The Promotion Fix”, Samuel Scott was a regular contributor to numerous wide-spread opinion columns, such as TechCrunch. With his knowledge and experience that encompasses traditional television to modern digital marketing, his work has also featured in other well-known publications, including Adweek, Search Engine Journal, Marketing Magazine, MediaPost, and IT World, to name but a few. He is also regularly quoted or cited in these and other publications.
Besides marketing, however, Samuel Scott has excellent knowledge and understanding of Middle Eastern and Isreali affairs, often using his journalist background and research skills to bring forward an unbiased opinion with regards to the current situation in the area.
With regards to his speaking career, Samuel Scott has presented in numerous cities and in sixteen countries spanning four continents. Amongst his many clients, he includes the likes of Facebook, SMX Search Marketing Expo, Casaba Convention, Fifteen Seconds, Digitalzone, and a host of others.
As a speaker, former journalist and editor and now director of marketing and communication in the tech industry, Samuel Scott, speaks on a wide range of topics. These range from technology and marketing, including aspects pertaining to the Middle East and Israel. He is also more than willing to tailor any topic to a client’s specific needs.
“Sam is one of a very few people in the digital marketing industry who deeply understand the power of public relations fueled engagement in driving improved search visibility. When sharing his knowledge on the conference stage, Sam stands out from other speakers, bringing a level of passion and generosity to his presentations that is at once inspiring and addictive. While others may offer broad concepts that are similar when they speak, Sam backs them up with real world examples, helpful tools and resources. I believe what makes him a true thought leader is his intimate understanding of the value of visibility across the entire business spectrum - while an expert in the digital marketing space, he is not confined by it. I continue to follow everything that he shares with the industry and look for opportunities to see him speak when considering which industry conferences I attend.”
“Samuel Scott is on the forefront of the merging of SEO and PR into the new way of doing Digital Marketing for brands. I read just about everything Samuel writes and hope to get the opportunity to work with him some day.”
“As the former EVP of The Cline Group, I had the opportunity to both manage and work with Sam. I found him to be always up for a challenge; possessing a strong work ethic; uber-knowledigible about all things Digital Media and SEM/SEO; and a great team player. He's a gifted writer and riveting public speaker. I would highly recommend Sam to any organization interested in strengthening its offering to clients in the Online & Social Media worlds.”
"With the perfect mix of provocation, humour, and data-based insights into the marketing industry, his speech was much enjoyed and later debated at the conference."
"His talk was absolutely brilliant! Provided tons of value for our members who gave a 4.6/5 satisfaction score for the talk. I would definitely recommend having Sam over to speak! Very professional and just an awesome guy in general."