Sarah Furness

Sarah Furness

• Performance expert, strategist, and helicopter pilot
• Former RAF squadron leader
• Developed the H.A.B.I.T.S. Formula to help people excel under pressure while staying calm
• Started her own company ‘Well Be It’ to help companies increase employee performance and resilience under pressure while empowering leadership

Sarah Furness a Cambridge University graduate followed her dream, becoming an RAF helicopter pilot and squadron leader. Her time in the military saw her lead operational combat tours in both Iraq and Afghanistan. Her time there taught her that people have a façade of toughness that does not necessarily reflect their inner feelings. She also realised that the ability to perform under pressure is not instinctive.

This epiphany prompted her to retrain and harness her experiences and passion to help people use their brains as a force for good. She developed her own unique Healthy Automatic Behaviours In Threatening Scenarios (H.A.B.I.T.S.) Formula. The formula helps train the mind to excel under pressure and promote self-belief and inner calm. According to Sarah Furness, people are not necessarily born with these qualities, but that does not mean we cannot all learn how to become cool and collected under pressure.

Sarah Furness has had a journey through life with her own doses of failure, loss, rejection, fear, betrayal, and self-loathing. She battled with herself on a daily basis. It was, however, when she had her epiphany that she saw her life change. She not only overcame her worst fears but came back a happier, stronger person. Starting her own wellbeing company, Well Be It, has allowed her to work with companies to increase employee performance and resilience under pressure while empowering leadership.

According to Sarah Furness, “For years I yearned to be described as NICE. These days I’ve learned to settle for IMPRESSIVE.”

On a more personal note, Sarah Furness loves running. She completed the Marathon du Médoc 3 times – once while five months pregnant, and while pushing her eight-month-old in a baby carriage the year after. She does not know the meaning of “I can’t”.

Sarah Furness – Speaker

As a keynote speaker, Sarah Furness has a robust, science-based, good-humoured style of speaking that incorporates aspects of her former military life as points of reference. She lives in the UK and presents in English.

Speaking Topics

• How to be fearless: Whether it’s fear of failure or fear of rejection, the answer is NOT to try and overcome those fears…it’s to embrace them. You can learn, not just to sit with your fears, you can learn to leverage them, use them as fuel for positive change, and even learn to become excited by the things that scare you most. Sarah will share exactly how you do this and why it’s easier than you think.
• Train Hard Fight Easy: Discover the unique formula that Sarah has developed proven methods used by combat pilots which have been refined through her exploration and understanding of the human mind. You will learn practical tools including the pilot’s “work cycle” technique and applied mindfulness techniques for greater focus and productivity.
• With Great Responsibility Comes Great Power: Sarah has seen how tough people can be. So long as they feel POWERFUL. And she’ll share EXACTLY how to set the conditions for people to get back on top and thrive in all circumstances.