Scott McKain

Scott McKain

• One of the world’s most in-demand business experts on Customer Experience
• Successful author of several business books
• Founder of a consulting and training company focused on customer experiences to create client retention and revenue
• Member of Multiple Boards of Directors

Scott McKain has had numerous life experiences that include playing the part of a villain in a movie and being booked by Arnold Schwarzenegger for a White House lawn event where the US president was one of the audience members.

With regard to his interest in business, Scott McKain had an early start working in the family grocery store in his hometown. After graduating from high school, he got involved in student politics, became the National Officer of a student leadership organization, and presented on various platforms. By the age of 21, he had chatted with the US President in the Oval Office, had a private meeting with the General Motors Chairman, had lunch with the Brazilian president, and dined with KFC’s Colonel Sanders.

Amongst his achievements Scott McKain his position as the current ‘Corporate Educator in Residence’ at High Point University, as well his induction into the ‘Professional Speakers Hall of Fame’, being elected to the ‘Sales and Marketing Hall of Fame’, and his membership of the elite ‘Speakers Roundtable’.

The founder of a consulting and training company, Scott McKain aims to explore the role of ultimate experiences in creating enhanced client retention and revenue. He is also a very successful author, with some of his books making the best sellers list.

Scott McKain – Speaker

Scott McKain’s speaking career has seen him deliver more than 2000 presentations in 36 countries across the globe. He lives in the USA and presents in English.

Speaking Topics

• Create Distinction: What To Do When “Great” Isn’t Good Enough to Grow Your Business
• The ability to avoid the mistakes of commoditization
• Improved results from learning the specific steps to create distinction
• Improved appreciation of the importance of personal responsibility in organizational growth
• Expanded skills and thinking on the important issue of innovation
• Enhanced clarity about goals and organizational direction
• Knowledge of communication approaches that transcend generational differences
• Discovery of the specific steps required to deliver superior experiences for customers
• The Ultimate Customer Experience: Delivering What Customers REALLY Want
• The five steps of an Ultimate Customer Experience
• Why the experience – and not service – generates loyalty; and what you need to do to create it
• The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
• The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively
• Ionic: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
• The Five Factors of Iconic Performance
• The ONLY two factors upon which customers will judge you
• Why much of what you’ve heard – like “under-promise/over-deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.
• Improved results from learning the required steps for Iconic performance
• Expanded appreciation of the importance of personal responsibility in team success
• Advanced skills and thinking on the important issue of improving processes
• Enhanced precision about goals and organizational direction
• Developing A Distinctive Culture: Creating Ultimate Employee Experiences in a Multi-generational Workforce
• Why “different” from how we do it doesn’t mean “incorrect” in how it’s done
• How generational differences can create distinction when we develop an open, accepting organizational culture
• How to thrive in a workplace with multiple generations, and how to work with people who think differently than you
• The role of mentors – including “reverse mentorship…” in other words, learning from those younger than you
• The Iconic Sales Professional: How To Stand Out and Win in a Hyper-competitive Marketplace
• Sell the differences that make you a preferred choice
• Four strategies to sell uniquely from your competition
• How to transcend transaction and develop loyal relationships for more sales
• The six key disconnections between sales professionals and their customers
• Learn that we are chosen for our uniqueness – not our similarities