Sonja Piontek

Sonja Piontek

• International executive career background. Known for helping individuals and brands unleash their excellence
• Expert in Ultra Creativity, Unleashing Potential, Agile Mindset, and Brand Building in the Digital Age
• Founder and CEO of the award-winning agency Sonnenkind
• Bestselling author of ‘UltraCreativity’
• A true polyglot fluent in five languages

Sonja Piontek is an award-winning marketer and visionary speaker. Her particular areas of expertise include brand building in the digital age, unleashing potential, agile mindset, and ultra-creativity. Having spoken in 22 countries across the glove, Sonja has inspired thousands of people from the stage.

Her time as Marketing Director for BMW Asia saw Sonja Piontek responsible for the brand’s strategy and marketing activities. She was also responsible for introducing the BMW brand to new markets. Before this, Sonja was BMW’s global Head of Naming and Branding. Her overall time with the company lasted 15 years.

Sonja Piontek left BMW to start her own consulting company, the award-winning Sonnenkind agency that specialises in creating unforgettable travel experiences for international brands like Lamborghini and Land Rover, amongst others.

The bestselling author of ‘UltraCreativity’, Sonja Piontek is also an acclaimed photojournalist who regularly writes for reputable business and luxury publications across the globe. She is also a mentor to young executives from different cultural backgrounds.

As far as her education is concerned, Sonja Piontek holds an MBA in Business and Cultural Studies from the University of Passau, Germany, and Universitas Padjardjaran in Bandung, Indonesia.

Sonja Piontek – Speaker

Sonja Piontek is an acclaimed international keynote speaker who has appeared before audiences across the globe. She lives in both Germany and Singapore and is fluent in five languages, i.e. German, English, French, Bahasa Indonesia, and Mandarin.

Speaking Topics

• THE MINDSET TO GET THROUGH CHALLENGING TIMES: With the right mindset, the impossible is possible – even during challenging times like COVID-19 and its aftermath. This keynote is all about helping people & teams develop the right mindset to overcome difficult times and be productive despite the many hurdles they face. During this impactful talk, Sonja reveals deep insights and real-life examples about the power of banning cannot from your vocabulary, the potential of fully focusing on your strengths, and the tools it takes to gather the determination to pull through and succeed. This keynote is especially relevant for companies that were hard-hit by COVID-19.
• UNLEASHING THE FULL POTENTIAL IN PEOPLE AND TEAMS: UltraCreativity is an incredibly powerful concept with unbelievable results! This keynote is all about unlocking the full potential in individuals, teams, and corporations, especially as we are getting out of COVID-19. During this deeply inspiring talk, Sonja shares proven tools and deep insights into the concept of UltraCreativity as well as into her own amazing life that will help the audience learn to trust themselves, focus on their strengths, gather the guts to step outside the comfort zone and then have the right mindset and determination to pull through and soar. Only the visionary, ultra-creative brain can unlock a person’s full potential!
• EMBRACING CHANGE AND WINNING WITH AN AGILE MINDSET: Change can be a scary thing! That is why today, developing an agile mindset in employees is one of the biggest challenges corporations face, especially during times like COVID-19 and its aftermath. This keynote speech is specially developed to help companies, teams as well as individuals to be open for change and adopt an agile mindset that will get them through difficult times. Sonja addresses the ever-changing environment we live in and shares deep insights into how she has learned to accept as well as embrace challenges and change, how she has learned to be open for the unknown and have a totally agile mind. The audience will get powerful tools that are easy to relate to and easy to use and that will help them in the process of learning to embrace agility and change.
• UNLEASHING THE FULL POTENTIAL IN PEOPLE AND TEAMS: UltraCreativity is an incredibly powerful concept with unbelievable results! This keynote is all about unlocking the full potential in individuals, teams, and corporations, especially as we are getting out of COVID-19. During this deeply inspiring talk, Sonja shares proven tools and deep insights into the concept of UltraCreativity as well as into her own amazing life that will help the audience learn to trust themselves, focus on their strengths, gather the guts to step outside the comfort zone and then have the right mindset and determination to pull through and soar. Only the visionary, ultra-creative brain can unlock a person’s full potential!
• EMBRACING CHANGE AND WINNING WITH AN AGILE MINDSET: Change can be a scary thing! That is why today, developing an agile mindset in employees is one of the biggest challenges corporations face, especially during times like COVID-19 and its aftermath. This keynote speech is specially developed to help companies, teams as well as individuals to be open for change and adopt an agile mindset that will get them through difficult times. Sonja addresses the ever-changing environment we live in and shares deep insights into how she has learned to accept as well as embrace challenges and change, how she has learned to be open for the unknown and have a totally agile mind. The audience will get powerful tools that are easy to relate to and easy to use and that will help them in the process of learning to embrace agility and change.
• CREATING MARKETING MAGIC & SUCCESSFULLY BUILDING BRANDS IN THE DIGITAL AGE:  The world around us is changing – faster than ever before. Especially now that COVID-19 has challenged the way marketing has been done for the longest time. Brands and businesses are investing heavily in digitalization, automation, and AI. That is however not enough to turn prospects into customers and eventually customers into fans. Being an award-winning marketer herself and looking back on an international career in one of the world’s most valuable brands, namely BMW, Sonja can confidently say that it takes a lot more than fancy technology, a cutting-edge product and a great brand image to win the heart of the customer. Especially in an ever-increasing digital age! Never before have clients longed more for a personal connection and truly unforgettable experiences. Using the digital world and combining it with unforgettable campaigns is the key! During this keynote, Sonja reveals how to use digitalisation, how to think outside the box, and create true Marketing Magic with impressive ROI.