Award-winning author and customer relations expert, Steven Van Belleghem started out studying applied economics at the University of Ghent, while his summers were spent at UC Berkley as he wished to specialize in marketing. The start of his professional career saw him as a research assistant at the Vlerick Business School where he is still a guest marketing professor.
2001 had Steven join InSites Consulting, a startup company focussing on online research. In time, he became a shareholder and managing partner. In 2012, Steven started his own company, B-Conversational together with his partner and wife.
Steven Van Belleghem has, so far, been involved in three startups since 1014: Nexxworks, Zembro, and Snackbytes.
He is the author of the 2015 STMA Marketing Book of the Year, ‘When Digital Becomes Human’ and his next book which is also the title of one of Steven’s keynote speeches will be called ‘The Customer The Day After Tommorrow.’
According to Steven, “Customer centricity is not about the words you put on a slide, it is about the decision you take towards your customers.”
As a keynote speaker, he specializes in customer relations and the future of customer-centric marketing, especially in our high-speed digital world. According to him, you need to change your mindset when it comes to marketing, recognizing what the customer really wants. One of these, is the human touch, implying that although consumers want things done yesterday, and most things are automated, human interaction is still a necessary part of a company’s success.
Steven has spoken to over 200,000 people in 30 countries as a keynote speaker at conferences worldwide on digital transformation and marketing.
‘Steven is a regular keynote speaker at our events & every time his performance is an absolute highlight. He has a very unique & authentic style: leveraging a combination of academic depth and well-reasoned cases, he spices up his presentations with a great sense of humor.’
‘Steven’s presentation had our dealers spellbound. He gave our organization a digital wake-up call with great humor and now a new world with exciting perspectives is waiting to be discovered.’