Marketing expert, brand builder, and strategic advisor to start-ups and early-stage ventures: Former easyJet Marketing Director
Tony Anderson is a man of many talents. A marketing expert and brand builder, he is also a strategic advisor to many start-ups and early-stage ventures. He is probably best known for the amazing role he played in the success of easyJet. He was the company’s first-ever marketing director and the third person employed in the company. Before this, he enjoyed a successful career with Thomas Cook and British Airways.
Someone who believes that any type of success, whether in your personal or professional life, is a result of timing and good fortune, Tony Anderson was in the right place at the right time to land the job of marketing director of the start-up airline easyJet.
According to the self-deprecating Tony Anderson, his educational background saw him fail his A levels while a student in South Wales. He did, however, manage to make it to university where, according to him, he barely managed to gain a marketing degree at Lancaster University. The university was one of only two universities in the United Kingdom that offered the subject at the time.
Upon completing his degree, Tony Anderson gained a spot in the British Airways Graduate Programme. He spent four years working with the company before joining Thomas Cook. It was, ironically, his boss at this company who advised him to join easyJet as their present company may close down at some point. He followed the advice.
In 1995, Tony Anderson was interviewed by easyJet for the role of marketing director. He joined the company six months before their first aircraft took to the skies. The rest, as they say, is history.
Besides being an amazing marketer and strategic advisor, Tony Anderson is the successful author of his much-lauded book “Jet Rising: How easyJet changed the way we fly”.
As a conference speaker, Tony Anderson is most often asked to talk about what other industries can learn from the aviation revolution brought about by easyJet/Raynair. His engaging and entertaining speaking style, coupled with the advantage of most of his audience having some experience of budget airlines, makes for a thought-provoking talk. He lives in the UK and presents in English.
“Tony is a great strategic marketer and manager of teams who brought a whole new dimension to The Children's Mutual Senior Management team at a very exciting time in their development. Recognising the need to fundamentally change the focus of the marketing effort at TCM to become a more digitally lead business, he successfully restructured the internal team and agency relationships to achieve the best mix of people and skills that went on to build The Children's Mutual into the No 1 provider for Child Trust Funds in the UK. Confident in his and his team's abilities, Tony managed with a very light touch, allowing the exciting team of individuals he constructed to achieve their best. I would highly recommend him for any Senior Marketing/Commercial role in a large Corporate or indeed a smaller, entrepreneurially lead business